Planters is learning that there is such a thing as being too thirsty for social media stardom.
種植者們正在認識到，對於社交媒體明星來說，有一種東西是太渴了。
Twitter has suspended three accounts tied to Baby Nut, the resurrected Mr.
Twitter已經暫停了三個與Baby Nut有關的賬號，復活的Mr。
Peanut mascot that made his debut during the Super Bowl, for violating policies against spam and platform manipulation.
花生吉祥物在超級碗期間首次亮相，因為違反了反對垃圾郵件和平臺操縱的政策。
The Kraft Heinz-owned brand was trying very, very hard to go viral, with its main @MrPeanut account retweeting the three as they shared memes shortly after Baby Nut made his appearance.
卡夫·亨氏(Kraft Heinz)旗下的品牌正非常努力地傳播開來，在嬰兒堅果(Baby Nut)出現後不久，其主要的@MrPeanut賬戶轉發了這三人分享的迷因。
The problem, as you might guess, was that this echoed the sort of coordinated behavior Twitter has banned in the past -- it just involved snacks.
問題是，正如你可能猜到的，這呼應了Twitter在過去禁止的那種協調行為-它只涉及零食。
The accounts were clearly part of a long-in-the-making campaign, with one of them created as early as September.
這些賬戶顯然是一場醞釀已久的活動的一部分，其中一個賬戶早在9月份就創建了。
For its part, Kraft Heinz told Insider that it had created the accounts "after consulting with Twitter" to stay on the social network's good side.
卡夫-亨氏對“內幕”雜誌表示，它“在諮詢Twitter之後”創建了這些賬戶，以保持這家社交網絡的好的一面。
However, it said it would "respect that decision" to suspend the accounts.
然而，該公司表示將“尊重暫停賬戶的決定”。
The action suggests that Twitter is willing to crack down on coordinated accounts no matter who runs them, even if it's a food giant.
這一行動表明，Twitter願意打擊協調賬戶，無論誰運營它們，即使它是一個食品巨頭。
It's also a warning to companies that believe they can create internet buzz through sheer force of will, rather than letting the community decide if something is truly meme-worthy.
這也是對那些相信他們可以通過意志力創造網絡轟動的公司的一個警告，而不是讓社區決定某件東西是否真的值得迷因。
More from Entrepreneur
來自企業家的更多信息
Latest on Entrepreneur
企業家最新消息
閱讀更多 甘河一老漢 的文章
