Pink has always been a signature hue for the Dior House creativity, whether in fashion or beauty. Mr. Dior used to say “pink is the colour of happiness and femininity which is why today DIOR is pleased to invite you to visit Christian Dior’s dream city, radiant in pink.
粉色，向來是DIOR迪奧時尚和美妝經典色。Christian Dior迪奧先生曾說過：“粉色是快樂，粉色是女人味” ，DIOR迪奧打造的粉耀都市，盡在眼前。
Arranged like city blocks around an intersection, each of the ready-to-enjoy pop-up shops offers an immersive experience inspired by DIOR’s iconic franchises and heritage. The visit begins at the PINK FLOWER SHOP where clients can discover DIOR fragrances with the spotlight on Miss Dior’s olfactive floral journey. Then the House’s love story with colour, particularly iconic pink, unfolds in the PINK LIBRARY where visitors can lounge on the eye-catching lipstick sofa while exploring the way Dior has celebrated Pink at Dior throughout the years.
靈感源自DIOR迪奧傳承的經典產品與色彩，精心佈置的沉浸式體驗限時主題店，如同錯落有致的城市街區。PINK FLOWER SHOP 粉耀花店，開啟Miss Dior迪奧小姐花香之旅，撩動你的粉色少女心。PINK LIBRARY 粉耀書店，致敬Christian Dior迪奧先生在巴黎創辦的書店，徜徉在迪奧先生所著的時尚典籍中, 探索迪奧色彩文化和對經典粉色的演繹。
View of the outside of Pink City
粉耀都市外觀
“ PINK IS THE COLOUR OF HAPPINESS AND FEMININITY. ”
“粉色是快樂, 粉色是女人味”
For a hint of glitter and glamour, the PINK MUSIC HALL welcomes those who want to prepare their pouts for the new Addict Stellar Shine lipstick and rock the room with a live photocall or karaoke session.
想為粉耀都市之旅注入閃耀與活力？來PINK MUSIC HALL粉耀音樂廳，盡情唱、盡情玩，這是獨屬於你的粉耀慶典！隨心嘗試全新魅惑星耀唇膏，在K歌區歡唱，錄製你K歌的閃耀時刻；在動態照片背景牆潮拍， 像卡拉.迪瓦伊（Cara Delevingne）一樣閃耀全場。
Take a moment away from the bright lights and loud music of the Music Hall and retreat to a peaceful haven at the PINK URBAN SPA where a relaxing experience starring the Prestige skincare range awaits.
體驗音樂廳的炫目燈光和動感音樂後，來粉耀都市SPA安靜放鬆一下，悅享花秘瑰萃系列的奢寵護膚體驗，GET粉嫩玫瑰“仙女肌”。
As the PINK CITY tour comes to a close, the PINK CAFÉ welcomes visitors with tasty, bite-sized treats before heading out the door.
最後在PINK CAFÉ粉耀咖啡館小憩，讓迪奧來寵溺你，草莓粉冰淇淋、樹莓粉馬卡龍和甜甜圈，讓你甜蜜到冒泡。
DIOR’s dream city has just come true. Come and discover it.
夢幻都市盡在眼前，即刻開啟你的粉耀都市之旅！
DIOR PINK FLOWER SHOP
DIOR PINK 粉耀花店
“ AFTER WOMEN, FLOWERS ARE THE MOST DIVINE CREATIONS. ”
“繼女性之後，花朵是上帝給予世界最可愛的禮物。”
As Christian Dior used to say, “after women, flowers are the most divine creations” which is why he loved to use flowers as inspirations for the fragrances of the House. At Dior Pink City, the secrets of Dior’s iconic fragrances will be revealed to you by visualising their main flowers and ingredients, you can also enjoy a uniquely personalised olfactive consultation around the Miss Dior fragrances.
Christian Dior迪奧先生曾說過：“繼女性之後，花朵是上帝給予世界最可愛的禮物。” 正因為這樣，他總愛從鮮花中汲取制香靈感。 在DIOR迪奧粉耀都市，置身於繽紛花材中，揭開經典香氛的奧秘，體驗Miss Dior迪奧小姐系列香氛的個性化試香。
Before you leave, don’t forgert to choose your favorite Miss Dior fragrance. You’ll receive matching flower bouquet as an exclusive gift.
離開前，別忘了挑選一款最愛的Miss Dior迪奧小姐香氛系列。我們還將為你送上一捧與香氛絕妙搭配的可愛花束。
DIOR PINK LIBRARY
DIOR PINK 粉耀書店
Pink is a founding element of Dior’s DNA and what better place to find out all about it than an art-themed library, a nod to the one owned by Christian Dior who had one in Paris on rue de la Boétie. Enter the Dior Colour Gallery and witness the House’s passion for pink, highlighted throughout the space. Immerse in the House’s emblematic colour code universe - red, black, beige, blue, and of course pink. Peruse book, watch a film, try a product... And help yourself to postcards from our postcard wall each with a special note from Christian Dior himself on his limitless love for pink.
粉色是DIOR迪奧創立以來的品牌經典色彩。藝術主題的粉耀書店，是為致敬Christian Dior迪奧先生曾在巴黎波艾蒂路 (Rue de la Boétie) 創辦的書店，這裡絕對是你探索DIOR迪奧粉色美學淵源的好去處。走進DIOR PINK LIBRARY粉耀書店，徜徉在迪奧先生所著的時尚典籍中，探索DIOR迪奧色彩美學，沉浸在DIOR迪奧營造的繽紛色彩世界，更可觀賞迪奧粉色藝術大片。在粉色明信片牆Pick你最愛的粉色明信片，那是迪奧先生對粉色的無盡喜愛與告白。
DIOR PINK MUSIC HALL
DIOR PINK 粉耀音樂廳
Unleash your inner party girl! Welcome to the Dior Pink Music Hall. First, get ready backstage with the perfect makeup look, or rsvp for a makeup session on essential pink looks to brighten up your daily routine. Then go on stage and perform Aerosmith’s “Pink” alone or with your friends. Be recorded and pick a gif of you and your crew rocking the room. After the karaoke session, roll up to the Addict shooting session, where you can shake it like Cara in the Addict Campaign under the spotlights. Capture the moment for social and go home with your own special photo.
BE DIOR BE PINK! 來Dior Pink Music Hall粉耀音樂廳隨心唱、盡情玩。在迪奧後臺打造專屬粉耀妝容，開啟一場粉耀慶典。登上舞臺，獨唱一首Aerosmith樂隊的熱門單曲“Pink”，K歌結束後，你還可以和閨蜜死黨在城市中央拍攝粉耀大片，定格你的閃耀時刻，把你的專屬大片帶回家！
View of the Dior Pink Photoshot
Dior Pink Photoshot 粉耀大片拍攝
View of the DIOR Pink make-up table
Dior Pink Backstage 粉耀後臺
DIOR PINK URBAN SPA
DIOR PINK 粉耀都市SPA
To refresh and replenish after the buzz of the Music Hall, come have the perfect relaxing experience at the Dior Pink Urban Spa.
體驗音樂廳的動感節奏後，來Pink Urban Spa粉耀都市Spa愜意放鬆一下吧！
Whether for a yoga session or to simply discover the Prestige range, the spa will be the place to be pampered away from the hustle and bustle of the city. For a complete break, hosts can provide a full Prestige treatment in the dedicated spa cabin where a private massage space welcomes all guests.
這裡讓你遠離都市紛擾，悅享靜謐舒心，體驗花秘瑰萃系列的奢寵護膚，盡享滿滿美膚儀式感。
View of the outside of the Dior Pink Urban Spa
Dior Pink Urban Spa粉耀都市Spa外部
DIOR PINK CAFE
DIOR PINK 粉耀咖啡館
Because just coffee is never enough, indulge in the Dior Pink Café’s Macrons and other delights, all colour-coordinated with the Dior’s emblematic lipstick shades.
到Pink Café粉耀咖啡館小憩一刻，享受甜蜜寵溺。跳躍色彩與DIOR迪奧經典唇膏色號呼應，幸福到冒泡泡。
Try out Dior makeup or fragrances while having your snack. Don’t forget to take your gifts at the Café before leaving Pink City. We would love to see you again!
臨走前，別忘了領取我們為你精心準備的專屬禮物。期待下次再見！
View of the Dior Pink Café focusing on the fragrance bar
Dior Pink Café粉耀咖啡館內的香氛吧檯
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