前言
现在的广告,竞争真激烈!我被四字弟弟还有这配色吸引了~~
放飞想象力
虽然四字弟弟的这个广告非常可爱,但我觉得创意人员是不是刷过 ANGRY RHINO 这个视频,咱也不知道咱也不敢问。
今天,我就借这个“可爱多独角兽”,给大家拆解一下广告创意元素吧~
可爱多 = Cornetto(cornet-to)
蛋卷冰淇淋 = cone(英式旧称 cornet)
独角兽 = unicorn(uni-corn)
巴啦啦能量 乌卡拉卡,吃可爱多 Cornetto 长大的你,把 cone 放在头上,是不是也能变成四字弟弟那样的可爱 unicorn ?
cone
美 [koʊn] 英 [kəʊn]
n.
1、(实心或空心的)圆锥体
a solid or hollow object with a round flat base and sides that slope up to a point
2、(实心或空心的)圆锥形物
a solid or hollow object that is shaped like a cone
3、锥形警告路标(常为红白色或红黄色的塑料锥形物,表示在维修道路等时禁止车辆通行)
(also traffic cone)a plastic object shaped like a cone and often red and white, or yellow, in colour, used on roads to show where vehicles are not allowed to go, for example while repairs are being done
4、(盛冰淇淋的)锥形蛋卷筒;蛋卷冰淇淋
(also old-fashioned BrE cornet)a piece of thin crisp biscuit shaped like a cone , which you can put ice cream in to eat it; an ice cream that you eat in this way
e.g.
She stopped by the ice-cream shop and had a chocolate cone.
她在冰淇淋店停下买了个巧克力蛋卷冰淇淋。
5、(松树或冷杉的)球果
the hard dry fruit of a pine or fir tree
unicorn
美 [ˈjuːnɪkɔːrn] 英 [ˈjuːnɪkɔːn]
n.
(传说中的)独角兽
(in stories and legends)an imaginary animal like a white horse with a long straight horn on its head
瞎bb
这篇文章
不是广告
不是广告
不是广告
来看看沙雕老外作死的 ANGRY RHINO-愤怒的犀牛
其实,我第一次看这个视频的时候,觉得相比“犀牛”,光头+蛋筒冰淇淋更像“独角兽”,而且弹幕里面也很多人说“独角兽”“有泥抠”