Krato Milano
意大利的胡须首饰品牌
beard
Kratois an Italian brand that specializes in one-of-a-kind jewelry exclusively for bearded men,created by Valeria Stroukova in 2016.Valeria Stroukova has been working as a product/graphic designer since 2011.
Krato是一个仅为蓄须男士提供独一无二首饰的意大利品牌，由Valeria Stroukova创立于2016年。Valeria 从2011开始担任产品及平面设计师工作。
In 2014 she relocated from Toronto to Milan. While living in Milan and being inspired by rich Italian culture, extravagancy of fashion world, and popularity of beards, Valeria got an idea of jewelry for the beard.Krato brand mane originated from Kratos - Greek mythological figure of power and war. The brand name signifies masculinity and courage (courage for being unique and daring to stand out).
Beard opens numerous possibilities for self-expression since its uniqueness varies in shape, style, size, and architectural grooming. Research shows that both men and women from various cultures agree that bearded men appear more mature, powerful, attractive, and of higher social status than clean-shaven men.
胡须为展示个性提供了诸多可能，因为胡须具有不同的形状、风格、长短、结构等修饰特征。研究显示不同文化背景下的男人及女人都认为蓄须男士比不蓄须的男士看起来更加成熟、强势、迷人，以及具有更高的社会地位。
It has taken over a year to design and perfect Krato beard jewel. The biggest challenge was to develop a functional clip that would firmly attach onto the beard while being comfortable to wear. For this reason, the clip went through many design alterations and various hand-made and 3D printed prototypes before the triangular spiral shape was born.
The triangular clip fastens onto the beard by rotating the spiral into the beard hair, which allows for durable and comfortable hold. Krato’s clip was tested on various beard types. To hold well on the beard, minimum 3cm of hair length is recommended.
Valeria花费了一年多的时间对胡须首饰进行设计及测验。最大的挑战是设计一个可以舒适佩戴并能保证稳固性的夹子。由于这个因素，夹子的设计及制作尝试了许多不同的方式，包括手工起版及3D打印等。
为了把胡须首饰稳固地系在胡子上，最终夹子被设计成若干圈螺旋三角形底座。将胡须旋转进螺旋三角形底座后，即可保证佩戴的持久及舒适。Valeria在许多蓄须男士的胡须上对底座进行了测验，结果非常成功。此外，为了保证正常的佩戴，胡须必须长于3cm。
It’s first collection, Krato unveiled on Kickstarter crowd-funding platform in September 2016. Within few weeks of the launch the campaign reached its funding goal and since then beard jewels have become a new trend in beard styling. Krato’s accessories significantly differ from anything that existed on the market till now, becoming a real breakthrough in the area of beard products.Being a truly unique brand, Krato is for those who want not only to stand out of the crowd, but also to be ahead of the crowd!
Krato的首个作品集是通过Kickstarter众筹平台在2016年9月发布的。众筹开始数周后，就获得目标资金，并成功引起新的胡须潮流。Krato的产品在市场上极具标志性及创新性。作为一个独特的品牌，Krato致力于为那些引领潮流的男士提供首饰。
备注：
1.希腊神话中Kratos是提坦神帕拉斯和斯提克斯的儿子，代表力量。
2.Kickstarter于2009年4月在美国纽约成立，是一个致力于支持和激励创新性、创造性、创意性活动的众筹平台，通过网络平台面对公众募集小额资金，让有创造力的人有可能获得他们所需要的资金，以便实现他们的梦想。
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關鍵字: Kickstarter 男士们 蓄须
