美國有一家生產牙膏的公司，產品優良，包裝精美，深受廣大消費者的喜愛，每年營業額蒸蒸日上。
記錄顯示，前10年每年的營業增長率為10%～20%，令董事部雀躍萬分。
不過，隨後的幾年裡，業績卻停滯不前，每個月維持同樣的數字。
董事部對業績表現感到不滿，便召開全國經理級高層會議，以商討對策。
會議中，有名年輕經理站起來，對董事部說：“我手中有張紙，紙裡有個建議，若您要使用我的建議，必須另付我5萬元！”
總裁聽了很生氣地說：“我每個月都支付你薪水，另有分紅、獎勵。現在叫你來開會討論，你還另外要求5萬元。是不是過分了？”
“總裁先生，請別誤會。若我的建議行不通，您可以將它丟棄，一分錢也不必付。”年輕的經理解釋說。
“好！”總裁接過那張紙後，看完，馬上籤了一張5萬元支票給那年輕經理。
那張紙上只寫了一句話：將現有的牙膏管口的直徑擴大1毫米。
總裁馬上下令更換新的包裝。
試想，每天早上，每個消費者擠出比原來粗1毫米的牙膏，每天牙膏的消費量將多出多少呢？
這個決定，使該公司隨後一年的營業額增加了30%。
努力走出一般人致力於思考的常規範圍，能夠從另一個角度看問題，見人之所不見，善於突破常規，就能夠迎來一片全新的天地。
In the United States, there is a company that produces toothpaste, with excellent products and exquisite packaging. It is loved by consumers and the annual turnover is booming.
Records show that the annual growth rate of business in the first 10 years was 10% to 20%, which made the board of directors extremely excited.
However, in the following years, the performance has stagnated, maintaining the same figure every month.
The Board of Directors was dissatisfied with the performance. A manager-level meeting was held to discuss countermeasures.
During the meeting, a young manager stood up and said to the board of directors: "I have a piece of paper in my hand. There is a suggestion in the paper. If you want to use my advice, you must pay me another 50,000 yuan!"
The president listened with anger and said: “I pay your salary every month, and give you bonuses. Now you're asking another 50,000 yuan. Is it too much?”
"Mr. President, please don't misunderstand me. If my proposal doesn't work, you can discard it and you won't have to pay for it," the young manager explained.
"Good!" After the president took the piece of paper, after reading it, he immediately signed a $50,000 check for the young manager.
Only one sentence was written on the piece of paper: the diameter of the existing toothpaste nozzle was expanded by 1 mm.
The president immediately ordered the replacement of the new packaging.
Just think, every morning, each consumer squeezes toothpaste that is 1mm thicker than the original. How much toothpaste will be consumed each day?
This decision increased the company’s turnover in the subsequent year by 30%.
Efforts to step out of the ordinary range of what ordinary people are committed to thinking can be viewed from another angle. Seeing that people are not seen, and being good at breaking through the conventions, we can usher in a whole new world.
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