Coca-Cola Launched 500 Drinks Last Year. Most Taste Nothing Like Coke
可口可樂去年推出500種新飲料，你喝過幾個
kě kǒu kě lè qù nián tuī chū 500zhǒng xīn yǐn liào ，nǐ hē guò jǐ gè
導讀:可口可樂公司已加大力度實現產品的多樣性，去年推出了超過500種新產品和不同口味的版本，創下該公司的歷史紀錄。
dǎo dú :kě kǒu kě lè gōng sī yǐ jiā dà lì dù shí xiàn chǎn pǐn de duō yàng xìng ，qù nián tuī chū le chāo guò 500zhǒng xīn chǎn pǐn hé bú tóng kǒu wèi de bǎn běn ，chuàng xià gāi gōng sī de lì shǐ jì lù 。
When Coca-Cola Co. directed its global subsidiaries to launch more local flavors last year, the company’s Indian arm came up with a unique drink: chunky mango juice. Indians commonly squeeze mangoes to soften them and then bite a hole in the tropical fruit’s tough skin to suck out the pulp, Coke’s Indian drink developers knew. So they concocted a beverage to mimic that experience, called Maaza Chunky.
去年，當可口可樂公司指示其全球子公司推出更多本地口味時，該公司的印度分公司推出了一種獨特的飲料：厚重的芒果汁。可口可樂的印度飲料開發商知道，印度人通常擠壓芒果來軟化芒果，然後在熱帶水果的硬皮上咬一個洞來吸取果肉。所以他們調製了一種飲料來模仿這種體驗，叫做Maas-Cuky。
qù nián ，dāng kě kǒu kě lè gōng sī zhǐ shì qí quán qiú zǐ gōng sī tuī chū gèng duō běn dì kǒu wèi shí ，gāi gōng sī de yìn dù fèn gōng sī tuī chū le yī zhǒng dú tè de yǐn liào ：hòu zhòng de máng guǒ zhī 。kě kǒu kě lè de yìn dù yǐn liào kāi fā shāng zhī dào ，yìn dù rén tōng cháng jǐ yā máng guǒ lái ruǎn huà máng guǒ ，rán hòu zài rè dài shuǐ guǒ de yìng pí shàng yǎo yī gè dòng lái xī qǔ guǒ ròu 。suǒ yǐ tā men diào zhì le yī zhǒng yǐn liào lái mó fǎng zhè zhǒng tǐ yàn ，jiào zuò Maas-Cuky。
The invention of an India-only product was something the beverage behemoth wouldn’t have attempted three years ago, but it reflects a push by Coke Chief Executive James Quincey to get the company to shed its culture of cautiousness, expand into new categories and bring products to market faster.
僅僅印度產品的發明是飲料巨頭三年前沒有嘗試過的，但是它反映了可口可樂首席執行官詹姆斯·昆西推動公司擺脫謹慎的文化，擴展到新的類別，更快地將產品推向市場。
jǐn jǐn yìn dù chǎn pǐn de fā míng shì yǐn liào jù tóu sān nián qián méi yǒu cháng shì guò de ，dàn shì tā fǎn yìng le kě kǒu kě lè shǒu xí zhí háng guān zhān mǔ sī ·kūn xī tuī dòng gōng sī bǎi tuō jǐn shèn de wén huà ，kuò zhǎn dào xīn de lèi bié ，gèng kuài dì jiāng chǎn pǐn tuī xiàng shì chǎng 。
“There are products out there in the world that perhaps we wouldn’t have tried a few years ago,” Mr. Quincey said in an interview.
昆西在接受採訪時說：“世界上有一些產品，也許我們幾年前就不會嘗試了。”
kūn xī zài jiē shòu cǎi fǎng shí shuō ：“shì jiè shàng yǒu yī xiē chǎn pǐn ，yě xǔ wǒ men jǐ nián qián jiù bú huì cháng shì le 。”
Before Mr. Quincey was named CEO in May 2017, investors and analysts had criticized the Atlanta-based company for focusing too long on sugary soft drinks, even as consumers switched to healthier options and the company’s global beverage volumes stalled.
在2017年5月昆西被任命為CEO之前，投資者和分析師批評這家總部位於亞特蘭大的公司太長時間關注含糖軟飲料，儘管消費者轉向了更健康的選擇，該公司的全球飲料量停滯不前。
zài 2017nián 5yuè kūn xī bèi rèn mìng wéi CEOzhī qián ，tóu zī zhě hé fèn xī shī pī píng zhè jiā zǒng bù wèi yú yà tè lán dà de gōng sī tài zhǎng shí jiān guān zhù hán táng ruǎn yǐn liào ，jìn guǎn xiāo fèi zhě zhuǎn xiàng le gèng jiàn kāng de xuǎn zé ，gāi gōng sī de quán qiú yǐn liào liàng tíng zhì bú qián 。
Since then, Coke has pushed harder to diversify, launching more than 500 new products and variants last year, a record for the company and an increase of roughly 25% over the previous year. Recent launches include a cucumber-flavored Sprite in Russia, a line of whey shakes in Brazil, a sesame-and-walnut drink in China and a salty lemon tonic water in France and Belgium. Coke says its expanding portfolio is helping to drive its recent growth in volumes.
從那時起，可口可樂就更加努力地推動多元化，去年推出了500多個新產品和變型，創下公司紀錄，比前一年增長了大約25%。最近推出的產品包括俄羅斯的黃瓜味雪碧、巴西的一系列乳清飲料、中國的芝麻核桃飲料以及法國和比利時的鹹檸檬滋補水。可口可樂表示，其擴張的投資組合有助於推動其近期的成交量增長。
cóng nà shí qǐ ，kě kǒu kě lè jiù gèng jiā nǔ lì dì tuī dòng duō yuán huà ，qù nián tuī chū le 500duō gè xīn chǎn pǐn hé biàn xíng ，chuàng xià gōng sī jì lù ，bǐ qián yī nián zēng zhǎng le dà yuē 25%。zuì jìn tuī chū de chǎn pǐn bāo kuò é luó sī de huáng guā wèi xuě bì 、bā xī de yī xì liè rǔ qīng yǐn liào 、zhōng guó de zhī má hé táo yǐn liào yǐ jí fǎ guó hé bǐ lì shí de xián níng méng zī bǔ shuǐ 。kě kǒu kě lè biǎo shì ，qí kuò zhāng de tóu zī zǔ hé yǒu zhù yú tuī dòng qí jìn qī de chéng jiāo liàng zēng zhǎng 。
“We’re not betting the ranch on every idea until it’s proven to have some traction,” Mr. Quincey said. “I think we see more innovation in the marketplace...but just as importantly, a focus on removing the things that don’t work.”
Quincey說：“我們不會把牧場放在每一個想法上，直到它被證明有牽引力。”“我認為我們在市場中看到了更多的創新……但同樣重要的是，把重點放在消除那些不起作用的東西上。”
Quinceyshuō ：“wǒ men bú huì bǎ mù chǎng fàng zài měi yī gè xiǎng fǎ shàng ，zhí dào tā bèi zhèng míng yǒu qiān yǐn lì 。”“wǒ rèn wéi wǒ men zài shì chǎng zhōng kàn dào le gèng duō de chuàng xīn ……dàn tóng yàng zhòng yào de shì ，bǎ zhòng diǎn fàng zài xiāo chú nà xiē bú qǐ zuò yòng de dōng xī shàng 。”
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