Coca-Cola Launched 500 Drinks Last Year. Most Taste Nothing Like Coke
可口可乐去年推出500种新饮料，你喝过几个
kě kǒu kě lè qù nián tuī chū 500zhǒng xīn yǐn liào ，nǐ hē guò jǐ gè
导读:可口可乐公司已加大力度实现产品的多样性，去年推出了超过500种新产品和不同口味的版本，创下该公司的历史纪录。
dǎo dú :kě kǒu kě lè gōng sī yǐ jiā dà lì dù shí xiàn chǎn pǐn de duō yàng xìng ，qù nián tuī chū le chāo guò 500zhǒng xīn chǎn pǐn hé bú tóng kǒu wèi de bǎn běn ，chuàng xià gāi gōng sī de lì shǐ jì lù 。
When Coca-Cola Co. directed its global subsidiaries to launch more local flavors last year, the company’s Indian arm came up with a unique drink: chunky mango juice. Indians commonly squeeze mangoes to soften them and then bite a hole in the tropical fruit’s tough skin to suck out the pulp, Coke’s Indian drink developers knew. So they concocted a beverage to mimic that experience, called Maaza Chunky.
去年，当可口可乐公司指示其全球子公司推出更多本地口味时，该公司的印度分公司推出了一种独特的饮料：厚重的芒果汁。可口可乐的印度饮料开发商知道，印度人通常挤压芒果来软化芒果，然后在热带水果的硬皮上咬一个洞来吸取果肉。所以他们调制了一种饮料来模仿这种体验，叫做Maas-Cuky。
qù nián ，dāng kě kǒu kě lè gōng sī zhǐ shì qí quán qiú zǐ gōng sī tuī chū gèng duō běn dì kǒu wèi shí ，gāi gōng sī de yìn dù fèn gōng sī tuī chū le yī zhǒng dú tè de yǐn liào ：hòu zhòng de máng guǒ zhī 。kě kǒu kě lè de yìn dù yǐn liào kāi fā shāng zhī dào ，yìn dù rén tōng cháng jǐ yā máng guǒ lái ruǎn huà máng guǒ ，rán hòu zài rè dài shuǐ guǒ de yìng pí shàng yǎo yī gè dòng lái xī qǔ guǒ ròu 。suǒ yǐ tā men diào zhì le yī zhǒng yǐn liào lái mó fǎng zhè zhǒng tǐ yàn ，jiào zuò Maas-Cuky。
The invention of an India-only product was something the beverage behemoth wouldn’t have attempted three years ago, but it reflects a push by Coke Chief Executive James Quincey to get the company to shed its culture of cautiousness, expand into new categories and bring products to market faster.
仅仅印度产品的发明是饮料巨头三年前没有尝试过的，但是它反映了可口可乐首席执行官詹姆斯·昆西推动公司摆脱谨慎的文化，扩展到新的类别，更快地将产品推向市场。
jǐn jǐn yìn dù chǎn pǐn de fā míng shì yǐn liào jù tóu sān nián qián méi yǒu cháng shì guò de ，dàn shì tā fǎn yìng le kě kǒu kě lè shǒu xí zhí háng guān zhān mǔ sī ·kūn xī tuī dòng gōng sī bǎi tuō jǐn shèn de wén huà ，kuò zhǎn dào xīn de lèi bié ，gèng kuài dì jiāng chǎn pǐn tuī xiàng shì chǎng 。
“There are products out there in the world that perhaps we wouldn’t have tried a few years ago,” Mr. Quincey said in an interview.
昆西在接受采访时说：“世界上有一些产品，也许我们几年前就不会尝试了。”
kūn xī zài jiē shòu cǎi fǎng shí shuō ：“shì jiè shàng yǒu yī xiē chǎn pǐn ，yě xǔ wǒ men jǐ nián qián jiù bú huì cháng shì le 。”
Before Mr. Quincey was named CEO in May 2017, investors and analysts had criticized the Atlanta-based company for focusing too long on sugary soft drinks, even as consumers switched to healthier options and the company’s global beverage volumes stalled.
在2017年5月昆西被任命为CEO之前，投资者和分析师批评这家总部位于亚特兰大的公司太长时间关注含糖软饮料，尽管消费者转向了更健康的选择，该公司的全球饮料量停滞不前。
zài 2017nián 5yuè kūn xī bèi rèn mìng wéi CEOzhī qián ，tóu zī zhě hé fèn xī shī pī píng zhè jiā zǒng bù wèi yú yà tè lán dà de gōng sī tài zhǎng shí jiān guān zhù hán táng ruǎn yǐn liào ，jìn guǎn xiāo fèi zhě zhuǎn xiàng le gèng jiàn kāng de xuǎn zé ，gāi gōng sī de quán qiú yǐn liào liàng tíng zhì bú qián 。
Since then, Coke has pushed harder to diversify, launching more than 500 new products and variants last year, a record for the company and an increase of roughly 25% over the previous year. Recent launches include a cucumber-flavored Sprite in Russia, a line of whey shakes in Brazil, a sesame-and-walnut drink in China and a salty lemon tonic water in France and Belgium. Coke says its expanding portfolio is helping to drive its recent growth in volumes.
从那时起，可口可乐就更加努力地推动多元化，去年推出了500多个新产品和变型，创下公司纪录，比前一年增长了大约25%。最近推出的产品包括俄罗斯的黄瓜味雪碧、巴西的一系列乳清饮料、中国的芝麻核桃饮料以及法国和比利时的咸柠檬滋补水。可口可乐表示，其扩张的投资组合有助于推动其近期的成交量增长。
cóng nà shí qǐ ，kě kǒu kě lè jiù gèng jiā nǔ lì dì tuī dòng duō yuán huà ，qù nián tuī chū le 500duō gè xīn chǎn pǐn hé biàn xíng ，chuàng xià gōng sī jì lù ，bǐ qián yī nián zēng zhǎng le dà yuē 25%。zuì jìn tuī chū de chǎn pǐn bāo kuò é luó sī de huáng guā wèi xuě bì 、bā xī de yī xì liè rǔ qīng yǐn liào 、zhōng guó de zhī má hé táo yǐn liào yǐ jí fǎ guó hé bǐ lì shí de xián níng méng zī bǔ shuǐ 。kě kǒu kě lè biǎo shì ，qí kuò zhāng de tóu zī zǔ hé yǒu zhù yú tuī dòng qí jìn qī de chéng jiāo liàng zēng zhǎng 。
“We’re not betting the ranch on every idea until it’s proven to have some traction,” Mr. Quincey said. “I think we see more innovation in the marketplace...but just as importantly, a focus on removing the things that don’t work.”
Quincey说：“我们不会把牧场放在每一个想法上，直到它被证明有牵引力。”“我认为我们在市场中看到了更多的创新……但同样重要的是，把重点放在消除那些不起作用的东西上。”
Quinceyshuō ：“wǒ men bú huì bǎ mù chǎng fàng zài měi yī gè xiǎng fǎ shàng ，zhí dào tā bèi zhèng míng yǒu qiān yǐn lì 。”“wǒ rèn wéi wǒ men zài shì chǎng zhōng kàn dào le gèng duō de chuàng xīn ……dàn tóng yàng zhòng yào de shì ，bǎ zhòng diǎn fàng zài xiāo chú nà xiē bú qǐ zuò yòng de dōng xī shàng 。”
=====================
邻居说
https://shop553907146.taobao.com/
食色性也，做情趣用品我们是认真的。
閱讀更多 漢人漢語 的文章
