海貓跨境與海鯊跨境:亞馬遜郵件營銷模板怎麼寫

做亞馬遜的賣家朋友都知道,亞馬遜郵件營銷算得上是最常用的一種營銷方式了,無論是亞馬遜郵件索評也好,亞馬遜郵件推新也好,還是亞馬遜測評轉化等等,郵件營銷都是很重要的一種聯繫客戶的方式。

但是,尷尬的是,當你成千上萬封郵件發出去,卻了無音訊,沒有回覆,沒有故事,簡直令人抓狂!

海貓跨境與海鯊跨境:亞馬遜郵件營銷模板怎麼寫

彆著急,靜下心來反省一下,沒回信的原因可能有二:

1. 郵件太多,標題不夠有吸引力才不受待見。

想讓客戶在堆積成山的眾多郵件中查看到你的信,確實,有點難~

但走心或許就可以。走心就是,每一封郵件模板都要細緻認真地研究每一個單詞,標題一定要引人注意。另外最重要的是精準定位客戶,就是你要了解客戶的喜好,購物習慣,需求,常登陸網站和頁面是什麼,這樣才能有的放矢,在郵件模板上下好功夫。

2. 郵件被屏蔽或進入了垃圾箱

做亞馬遜郵件營銷最悲催的事莫過於郵件被屏蔽或者進入了垃圾箱,想要郵件不被攔截或者屏蔽,那幾乎是不可能的,因為“生殺大權”掌握在買家手上,而你能做的唯一辦法就是寫好郵件減少被屏蔽的可能。

那麼亞馬遜的郵件營銷模板怎麼寫呢?如何讓你的亞馬遜郵件營銷模板脫穎而出呢?

以下給大家提供幾個酷鳥賣家助手系統中的郵件模板供大家參考:

一、收到差評時郵件模板

郵件主題:

How can we help?

郵件內容:

Hello *|buyer_name|*,

We noticed that you just left us a review. We are terribly sorry that you are not

100% satisfied with your purchase

May I ask if there is anything wrong?

Please simply write back and let us know how we can help. I personally promise

that I will respond as soon as possible and that we will do our best to make sure

you are 5 out 5 stars happy with our products and service. Your review is very

important to us. Hope you can understand and give us a chance to do it right

and make up for you :)

Thank you again for your understanding and continuous support.

Have a good day!

Support Team

二、買家下單後的郵件模板

郵件主題:

Your order has been confirmed!

郵件內容:

Hi, *|buyer_name|*,

I'm just writing to let you know that Amazon has confirmed your new order:

Order ID: *|order_id|*

I am personally following up on every order to make sure everything was

delivered safe and sound! If you have any question, please be sure to write back:)

I will make sure to set things right. Our small team at Company works hard to

ensure that you have a happy shopping here.

Have a good day.

Thank you very much for your support!

Support Team

三、移除負面反饋的模板

郵件主題:

Regarding your order feedback

郵件內容:

Dear *|buyer_name|* ,

You recently left us a negative feedback regarding your order placed with *|seller_name|* . We are so sorry for the mistake and any inconvenient caused by it .Please accept our sincere apology.

We will be appreciated it very much if you could tell us the details of the product problems.

Your advice is important for improving our product quality.

In addition, If you have any suggestions to us to make up for this defective purchase, please feel free to tell me.

Sorry for the inconvenience and thank you for giving us the opportunity to rectify the matter.

Sincerly yours

*|seller_name|* Customer Service Team


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