史蒂夫·乔布斯，用一台苹果，打造了一个苹果公司。而他也是苹果公司最有力的代言人。出色的、超越于常人的思维总是令他获得成功。
直到2011年，乔布斯病逝。但是他的存在，影响之深远。而关于死亡的言论，他并没有太多的话语，却真正做到了他所讲述的死亡的意义。关于死亡
Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new
死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
从第一台iPhone重新定义手机，iPhone 3G超越前人，iPhone 4改变一切，到现在的iPhone XR，苹果一直在思考着如何改变自己。当乔布斯还在时，他总是以超前的创新吸引众人。
关于创新：
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
你不能只是问顾客他们想要什么就给他们什么。等你能给他们的时候，他们早就有了新欢。
innovation distinguishes between a leader and a follower.
创新决定了你是领导者还是追随者。
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
你不能看着竞争说你将做得更好。你应该要看着竞争说你会做出与众不同。
When you grow up you tend to get told that the world is the way it is and you're life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that，you'll never be the same again.
长大之后，你往往会被告知这个世界就是这样的，你所生活的世界早已被设定好。不去尝试猛烈地去撞破这堵墙。而是试图接受这美好的家庭生活，玩的开心，省下一点钱。这样的生活是非常有限的。一旦你发现了这个简单的事实，你的生活将会变得更宽阔。那就是：你称之为生活的一切，并不是被比你聪明的人所制造的。你可以改变它、影响它。当你理解了这点，你将会变得不一样。
领衔于众人的乔布斯，在生活的一件件事情里，看清自己。在时间的一分一秒里，争取自己。
关于思想：
I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building.
我是在我所知里，唯一一个一年内损失了2.5亿美元的人......它对我的人格形成非常重要。
Life is brief, and then you die, you know?
人生如白驹过隙，辗转就会面临死亡。你能明白吗？
Your time is limited, so don’t waste it living someone else’s life.
时间有限，不要浪费时间去重复别人的生活。
Some people aren't used to an environment where excellence is expected.
某些人并不适合生存于优越的环境。
乔布斯认为做事就是把事情变得简单，而简单却是最难的。
关于做事：
If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next。
当你把某事做的非常出色，你就需要转身去做好别的事情。而不是沉迷于已经做好的事，你需要思考接下来要做些什么。
ungry, stay foolish.
保持沉默，保持愚蠢。（求知若饥，虚心若愚。）
Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
许多人都不会拿起电话就打。他们从来不问，这就区分出了那些做实事的人还是做梦的人。你必须要行动起来，并愿意接受失败。或者接受一败涂地的境地。因为惧怕失败，你就不会走的更远。
当然，作为一名合格的企业家，乔布斯对于消费者和企业家本身也有着更为侧重的看点。
关于消费者：
One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership，whether it's a corporate partnership or a marriage.
要消除一段关系里的恐惧，就是要意识到你的合作伙伴跟你有着相同的价值观。无论是商业还是婚姻，当你所关心的事情正是他们所关心的，这就让一段关系里除去了恐惧，形成良好的合作关系。
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
顾客们并不会在意你，比起在意你的成品和服务，他们更在意他们自己本身，他们的梦想，他们的目标。除非你能帮他们实现他们的目标，他们才会关注你。要做到这一点，你就必须明白他们的目标、他们的需求以及渴望。
乔布斯的名言有很多，这里只简单囊括了一部分。关于乔布斯讲过的话语里，有没有哪一句真正触动你呢？
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