09.04 微博炒作傳謠 網絡大V“吐槽君”系列遭封號

煙臺網警於昨晚公佈了“德國留學生遭遇撒旦教造謠事件”的處理結果。

根據調查,曾在今年2月在網絡上傳播的我國在德國留學生受到“撒旦教”死亡威脅的事件被證實為虛假消息。

由於傳謠炒作,煙臺警方現已對涉案微博實際操作人張某等三人各處以1000元罰款,對北京某公司煙臺辦事處處以9000元罰款。除此之外,微博大號@北美吐槽君和其相關@大歐洲吐槽君、@土澳吐槽君等賬號被責令限期整改。

Several Chinese social media accounts – followed largely by Chinese international students and notorious for trolling and click baiting – were recently fined and banned on Weibo and WeChat, two of China's top social media sites, after spreading fake news stories that shook the international student community and the Chinese Embassy in Germany in February. The fabricated stories were about Chinese students in Germany receiving death threats from a cult.

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

德國留學生遭遇撒旦教造謠事件經過

2月初,@大歐洲吐槽君在未經審核的情況下發布了一則德國留學生求助投稿。

該投稿稱,她是一名在德國杜塞留學的學生,某天晚上被人從公寓門縫裡塞進來一張畫有詭異圖案的紙片,並且這之後經常有人半夜敲門,她感到非常害怕。

The latest drama dates back to February, when the North American and European accounts (@Beimeitucaojun and @Daouzhoutucaojun) reportedly posted a story contributed by Weibo user @Detplus, who claimed she was a Chinese student studying in Dusseldorf, Germany, and had received death threats from a so-called cult group named Satan.

Detailed and graphic images of the "threats" were posted by the user and later shared by the two accounts, and they rapidly incited fear among the international student communities.

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

該投稿一經發出就引起了網友關注。有網友辨認出圖案與國外“撒旦教”的撒旦羊頭形象十分相似,並且圖案旁邊的字樣居然是希伯來語“無法逃脫”。不少網友感到恐慌,認為事主是被“撒旦教”作為祭品盯上了。

Her post reportedly gathered over 10,000 shares in less than four days.

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

幾天後,@大歐洲吐槽君和同公司相關賬號又發佈了更加危言聳聽的事件後續——

該名女生再次向@大歐洲吐槽君求助,稱已從德國杜塞搬到法蘭與閨蜜同住,卻再次遇到穿著奇異的人在半夜現身。他們全身黑色連體衣服,身上掛著類似羊頭的飾物。並再次留下一張紙片。紙片上畫著撒旦教的象徵性倒十字架,和象徵著祭品的羊頭圖案,但祭品變成了兩個。她還聲稱已經報警,警方卻以只是惡作劇為由不予理會。

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

事件影響在後續爆出後進一步擴大,根據北京青年報的報道,在不到4天的時間內,轉載超過10萬次。恐怖情緒大範圍蔓延,尤其是在留學圈中。新華國際曾報道在德國東部的德累斯頓工業大學,有女生因為此事不敢回自己寢室。

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

然而,事件在持續發酵的同時,質疑的聲音也逐漸變大,不少人懷疑是營銷號自導自演的炒作,求助帖漏洞百出。

比如:

紙片上希伯來語的書寫方式不合規範;

德國治安良好,可疑人士不可能隨意進出公寓而不引起鄰居警覺;

杜塞和法蘭相距甚遠,多人遠距離跟蹤事主難度巨大。

而德國警方和中國使館也從未接到過相關報案和求助。

事件在中國駐德國大使館和德國警方快速介入後,很快便水落石出。該事件完全是一位微博賬戶為@Detplus的網友自編自導的惡作劇,而原因只是“一時起興”

而眾多微博大號包括@大歐洲吐槽君,在未經核實真偽的情況下便對外傳播。並且利用同公司的賬號@北美吐槽君、@土澳吐槽君等轉發炒作,造成了非常惡劣的社會影響。

The claim soon alarmed the German police and the Chinese Embassy, who issued safety warnings as they asked the user to report the case or send in tips to help them investigate.

However, days later, as attention reached a boiling point on social media, @Detplus broke her silence and admitted it was a prank made up and carried out entirely by herself.

And the two accounts, which reposted the story, apologized later as well. But the disproportionately negative impact the accounts made after spreading and blowing up false claims without fact checking has triggered public outcry among netizens, who condemned such actions from these accounts long ago.

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

@北美吐槽君,起初只是一個定位為“留學生樹洞”的投稿賬號。當留學生的生活中遇到一些意外狀況時,就可以投稿給北美吐槽君,將故事分享在網上,作為一個樹洞宣洩一下生活煩惱,或者向網友求助解決問題的辦法。

The banned accounts, allegedly run by professional Chinese agencies that frequently use troll tactics to garner attention online, shared the same social media handle, "Tucaojun," but used different locations, ranging from North America to Australia, to cater to Chinese international students in the local community.

根據網友評論,很多人最初關注@北美吐槽君時,是因為上邊有很多真實、接地氣,但又“意想不到”的奇葩事件,是非常良好的“廁所讀物”。因為其粉絲也大多是留學生,經歷相似,評論區有時還能看到非常實用的信息和反饋。

隨後,隨著一些帖子獲得大量轉發,@北美吐槽君粉絲數量開始暴增,並且又開設了@大歐洲吐槽君、@韓日吐槽君、@土澳吐槽君、@神奇的吐槽君等賬號。截止@北美吐槽君被封時,該賬號已經積累了超過565萬粉絲。

然而,在賬號爆火以後,內容就“漸漸走偏了”,留學生內容的比重下降,吸引眼球的炒作和家長裡短卻層出不窮。其同名的微信公眾號已於8月3日停更,而最後一天的推送,已然看不出任何“留學生”的影子。

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

They quickly gained followers on Weibo, the Chinese microblogging site, after posting stories allegedly contributed by anonymous users said to reflect the experience, or be the voice, of Chinese students living outside of their home country.

However, the catch was that these posts were often overly sensationalized and drama-charged in a gruesome and eccentric style. Many users suspected they were intentionally manufactured just to get hits on social media.

對於@北美吐槽君被封,不少網友總結道,為了博眼球“傳謠造謠,真是活該!”。還有網友總結了知乎上大家對@北美吐槽君的評價,表示就連一些老粉絲都看不下去。

Netizens have praised the move to ban the accounts on Weibo, as many said they deserve to be removed from the internet for continuously misleading users and employing unethical tactics to get hits.

One of the banned accounts, @Beimeitucaojun, almost reached 6 million followers on Weibo before it was taken off online.

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

也有人在嘆息扼腕的同時,懷念曾經的網絡淨土。

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

更多的網友注意到,@北美吐槽君並非個例,而是網絡環境的普遍現狀。部分大V為了提升影響力,已然喪失了道德底線,利用造謠炒作和顛倒的三觀博關注的操作蔚然成風。

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

微博炒作傳謠 網絡大V“吐槽君”系列遭封號

在自媒體時代,越大的影響力越需要責任感。如果營銷號為了一己私利,故意炒作搬弄是非、顛倒黑白,那麼“劍走偏鋒”的個人和團隊,只能自食惡果。


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