Pantone's 2020 color of the year is the new black
潘通2020年度代表色，是今年的流行色彩新趨勢
It's the color of blue jeans, blueberries, and the sky at dusk. Pantone's Color of the Year 2020 is Classic Blue. It's what the color forecasters at Pantone have deemed to be a comforting, timeless color for a time of change.
它是藍色牛仔褲、藍莓和天空在薄暮時分的顏色。潘通的2020年度代表色便是“經典藍”潘通的色彩預測專家們認為，它是這個瞬息萬變的時代裡，能給人以慰藉，且不為時間所動的一抹色彩。
“Many of us looked at 2020 as the future, but now we' re here,says L aurie Pressman, VP at Pantone Color Institute.“Here”is an admittedly unstable place. Social media sucks our attention and breed sanxiety. We' re SO connected, yet our relationships are suffering.
“我們不少人曾經覺得2020年是未來'的時間概念，然而我們已經來到了這個時刻，潘通色彩研究所副所長勞裡.普萊斯曼如是說。我們不得不承認，“眼下的2020年”是一個變幻無常的時間節點。社交媒體吞噬著我們的注意力，並且滋長著我們的焦慮感。人與人之間的聯繫非常緊密，但關係在不斷變差。
And amid all this, Pantone was faced with deciding which color best expressed the zeitgeist一 a tradition now in its 20th year.“We landed back on the blue family,”says Pressman.“..[blue is] the feeling of calm and reassurance that help us have that confidence to move forward."
而在這一切紛繁當中，潘通必須抉擇出一個顏色，來最好地闡釋時代思潮這 是潘通評選年度代表色這個傳統的第20個年頭。“ 我們迴歸到了藍色這個色系，”普萊斯曼指出，“......藍色傳達著一種寧靜和安心的意味，能幫助我們獲得信心繼續向前邁進。
Classic Blue is the color of the sky at dusk,Pressman says, which is a strong visual symbol about fresh starts. Since it's the sky, it's also a color of blue everyone sees everywhere around the world一a universal color that transcends global cultures.
普萊斯曼說，‘經典藍”是夜幕降臨時天空的顏色，它帶著強烈的視覺效果，向人們預示著重振旗鼓的機會。也因為它有著天空的寓意，所以這也是能被全世界每個角落的每個人見證的一種藍色是不為任何地方文化所侷限的一種共通的色彩。
For Pantone, picking the right shade of the moment is a showcase for its bigger business. The company profits from selling everything from swatches to the chemical formulas for its proprietary colors.Pantone also consults with various product companies across industries to keep their colors timely. With the Color of the Year, Pantone offers a free trend forecast to the wider world, in a play to lead the conversation about color and further cement its expertise.
對於潘通而言，挑選時下最契合的色度也是為了展示它更廣闊的商業版圖。這家公司的盈利之路涵蓋了從顏色樣品到專色化學式(專 利顏色的化學配方)等各路產品的銷售。此外，潘通還會與各行各業的各類產品型公司磋商，以確保自己推出的顏色合乎時宜。以年度色為依託，潘通向更廣泛的業界提供了免費的趨勢預測，這一舉動使它能夠在色彩領域享有話語主導權，並能進一步夯實它的領先技術。
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