新闻外刊-粉丝就是“上帝”?艺术创作到底谁说了算?


新闻外刊-粉丝就是“上帝”?艺术创作到底谁说了算?

Are fans too entitled?

粉丝“越权”了吗?

In the spring of 2019, director Jeff Fowler announced that the titular character of his new film,the live-action adaptation of Sonic the Hedgehog, would be totally redesigned in the wake of fan backlash to its debut trailer.

在2019年春季,导演杰夫.福勒宣布将对他的新作一由电子游戏改编而来的真人电影《刺猬索尼克》中的同名角色进行彻底的重新改造,因为此前首次发表的预告片遭到了粉丝的强烈攻击。

The unprecedented decision to redesign Sonic the Hedgehog - to surrender So transparently to audience wishes - represents something of a landmark moment in the modern relationship between artist and fan.

重新设计刺猬索尼克,并如此赤裸公开地缴械于观众的意愿,是一项史无前例的决定。它标志着艺术家与粉丝们新式的关系中,某种里程碑式的时刻。

Should fans have this much of a say in the pop culture they consume? And if sO, what does it mean for art itself?

粉丝们在他们所消费的流行文化中,该不该有这么大的发言权?如果答案是肯定的,那这对艺术本身又意味着什么呢?

"Fans engaging actively with the materials of their culture has improved our world in countless ways,"says leading media scholar Henry Jenkins."Television as it exists today is largely a response to modes of engagement that fans have modelled over the past several decades.

"传媒学的权威学者亨利.詹金斯称:“粉丝在他们(热爱的)文化中,积极参与改造文化素材,这在无数的方面改善了我们的世界,如今的影视剧在很大程度上是对粉丝的‘参与模式'的回应,这种模式正是由他们在过去几十年里塑造的。”

But such a fan-guided approach to art also feels endemic of a time when a lot of mainstream storytelling has come to be regarded more as a product designed to service the consumer than a means of artistic expression.

然而,这种粉丝主导的艺术创作方式也让人觉得成为了这个时代的“顽疾”,因为在如今,许多主流的故事讲述方式已经更多地被视为一种专门设计出来服务消费者的产品,而不是一种艺术表达手段。

This, in a sense, is what Martin Scorsese was getting at last year when he said that superhero movies were more akin to theme parks than cinema. Which is not to say, of course, that they are not good films. But much like biting into a Big Mac, when you see a Marvel movie, you tend to know what you're going to get.

这在某种意义上,就是马丁.斯科塞斯去年想表达的。他说,超级英雄的电影更像是主题公园,而不是电影艺术。当然,这并不是说它们不是好电影。但就像在吃巨无霸汉堡一样,当你看漫威电影的时候,你大概会知道下一口将尝到些什么。


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