新聞外刊-粉絲就是“上帝”?藝術創作到底誰說了算?


新聞外刊-粉絲就是“上帝”?藝術創作到底誰說了算?

Are fans too entitled?

粉絲“越權”了嗎?

In the spring of 2019, director Jeff Fowler announced that the titular character of his new film,the live-action adaptation of Sonic the Hedgehog, would be totally redesigned in the wake of fan backlash to its debut trailer.

在2019年春季,導演傑夫.福勒宣佈將對他的新作一由電子遊戲改編而來的真人電影《刺蝟索尼克》中的同名角色進行徹底的重新改造,因為此前首次發表的預告片遭到了粉絲的強烈攻擊。

The unprecedented decision to redesign Sonic the Hedgehog - to surrender So transparently to audience wishes - represents something of a landmark moment in the modern relationship between artist and fan.

重新設計刺蝟索尼克,並如此赤裸公開地繳械於觀眾的意願,是一項史無前例的決定。它標誌著藝術家與粉絲們新式的關係中,某種里程碑式的時刻。

Should fans have this much of a say in the pop culture they consume? And if sO, what does it mean for art itself?

粉絲們在他們所消費的流行文化中,該不該有這麼大的發言權?如果答案是肯定的,那這對藝術本身又意味著什麼呢?

"Fans engaging actively with the materials of their culture has improved our world in countless ways,"says leading media scholar Henry Jenkins."Television as it exists today is largely a response to modes of engagement that fans have modelled over the past several decades.

"傳媒學的權威學者亨利.詹金斯稱:“粉絲在他們(熱愛的)文化中,積極參與改造文化素材,這在無數的方面改善了我們的世界,如今的影視劇在很大程度上是對粉絲的‘參與模式'的回應,這種模式正是由他們在過去幾十年裡塑造的。”

But such a fan-guided approach to art also feels endemic of a time when a lot of mainstream storytelling has come to be regarded more as a product designed to service the consumer than a means of artistic expression.

然而,這種粉絲主導的藝術創作方式也讓人覺得成為了這個時代的“頑疾”,因為在如今,許多主流的故事講述方式已經更多地被視為一種專門設計出來服務消費者的產品,而不是一種藝術表達手段。

This, in a sense, is what Martin Scorsese was getting at last year when he said that superhero movies were more akin to theme parks than cinema. Which is not to say, of course, that they are not good films. But much like biting into a Big Mac, when you see a Marvel movie, you tend to know what you're going to get.

這在某種意義上,就是馬丁.斯科塞斯去年想表達的。他說,超級英雄的電影更像是主題公園,而不是電影藝術。當然,這並不是說它們不是好電影。但就像在吃巨無霸漢堡一樣,當你看漫威電影的時候,你大概會知道下一口將嚐到些什麼。


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