“激動的心，顫抖的手，推薦什麼大家都買走！”
湖北宣佈解封后，一場不同尋常的直播活動正在進行，吸引了超過3億人的目光。
素有“押韻狂魔”之稱的央視主播朱廣權與“直播一哥”李佳琦這對神仙組合為這次公益活動首次“破圈”合作，通過“連麥”隔空“雲直播”，開啟新的直播嘗試。
#朱廣權李佳琦直播#相關話題迅速登上微博話題熱搜第一位，持續霸榜4小時。
萬眾期待中，朱老師開啟了作為直播博主的首次嘗試，也讓廣大網友也再次見識了“國家級段子手”的強大實力：從詩詞歌賦到人文歷史，將中國文化與直播產品巧妙融合，金句頻出。
其脫口而出的：
黃鶴樓長江水，一眼幾千年，
老漢口熱乾麵，韻味繞心尖，
願親人都平安，春暖豔陽天。
讓十多萬份的熱乾麵頃刻間被搶購一空。
推銷洪湖蓮藕湯時，他更是巧用“佳偶天成”“無獨有偶”等成語諧音，將產品特點與美好意蘊精準結合，讓平日在直播間伶牙俐齒的李佳琦都連連驚呼：“老師，我今天來上語文課啦！”
為動員觀眾購買更多湖北農特產，兩位“主播”在這場“謝謝你，為湖北拼單”的公益直播中各盡其能，展現了極強的帶貨能力，激發了網友為湖北“拼單”的熱情。持續兩個小時公益直播最終吸引了超過1000萬人圍觀，累計觀看1.22億次，收穫4000萬的銷量。
網友們更在評論區喊話：已經做好為湖北胖三斤的準備了！
朱廣權也感慨道：“為了湖北我也是拼了，天哪！”
With the title "Thank you for group buying Hubei's products," Chinese television network CCTV hold a non-profit campaign. The event is committed to stimulating demand for products made in the region and helping the place once hardest-hit by the pandemic tide over its difficulties.
The campaign started with the first session of livestream on April 6, two days before Wuhan reopened, when another CCTV news host Zhu Guangquan teamed up with one of China's top livestreaming celebrities Li Jiaqi to promote 16 commodities via live broadcasting.
The two-hour show hosted by the unique pair drew nearly 122 million views and 160 million thumbs-ups, yielding about 40 million yuan (about 5.7 million U.S. dollars) worth of local products. The nickname of the pair, a homophone of a British children's series "Peppa Pig," even became one of the most searched hashtags that day on Weibo, China's equivalent of Twitter.
繼“小朱配琦”成功打響第一場“湖北農場品直播銷售戰”後，4月12日，“誰也無法祖藍（阻攔）我夏丹（下單）”繼續發力，由央視主播歐陽夏丹攜手演員王祖藍、蔡明，加上快手主播和十堰市副市長的參與，開啟新一輪直播盛宴。
不同領域的嘉賓們利用各自優勢特長吸引觀眾，輻射多個圈層，帶貨的同時巧妙融入文化元素，很好的平衡了新聞和娛樂感，帶領當晚直播走向新高度。
直播期間，陸續有嘉賓加入，在評論區與網友展開積極互動， 不斷刷新流量，最終賣出價值6100萬的湖北產品，不僅實現經濟效益，更發揮了極大的社會能量。
正如歐陽夏丹所言：“當你能力越強，會發現能對社會做的更多，體現價值更大，收穫也更大。”
不少湖北網友也在直播間表示了感謝：“謝謝你們，為湖北帶貨！”
On April 12, four days after the city of Wuhan in central China's Hubei Province lifted its 76-day lockdown, an unusual livestream went viral in China, attracting an accumulative total of 127 million views.
The livestream also distinguished itself with approximately 61 million yuan (8.7 million U.S. dollars) worth of Hubei's local products sold in just two hours, hitting a record high among the live broadcasts that are intended to help restart the province after its months-long standstill.
The two-hour charity livestream was held by a new pair of hosts, CCTV news anchor Ouyang Xiadan and Hong Kong actor Wong Cho Lam.
The deputy mayor of Shiyan City in the northwest of Hubei Province, another two Chinese actresses and 66 sales influencers on Chinese video sharing platform Kuaishhou also joined the show to help boost the promotion.
The show featured a total of twelve products, ranging from farm produce including the powder of kudzu vine roots and noodles made from sweet potato starch, to local specialties and bestselling foodstuffs like fried dough twists, Wolong rice crust and Hankow ErChang Soda. Star products such as hot dry noodles and peppery and spicy duck were sold out within seconds during the promotion.
“湖廣熟，天下足。”
疫情最嚴峻的時候，全國醫護火線支援湖北讓人動容，如今疫情逐漸恢復穩定，湖北經濟亟待復甦。
作為我國有名的農業大省，湖北的農產品在全省經濟中佔據重要地位。受疫情影響，許多農產品銷量受阻，陷入滯銷困境。
為了幫助湖北重啟，在中央指導組的直接推動下，多家央媒聯合企業積極開展系列活動，加入助力湖北經濟的行列。此次央視與直播平臺合作為“湖北帶貨”，利用直播電商靈活性，藉助流量與名人效應，有效彌補傳統農產品營銷和推廣的短板，為傳統農產品開闢更廣闊的空間。
這次直播活動也是電商平臺與媒體、企業、與政府合作互利的一次有益嘗試，幫助湖北企業解決銷售危機的同時，帶領更多地方特產走向大眾。
更多的公益直播賣貨活動還在繼續，謝謝大家湖北拼單！
Starting from late March, Chinese media and e-commerce platforms have made a slew of collaborative efforts to promote sales of overstocked produce in Hubei Province. Nationwide campaigns have thereafter witnessed a decreasing inventory of agriculture products like vegetables, eggs and fish.
As the region endeavors to shake off the dust of the previous weeks with aid from the Chinese authorities, aside from boosting the livestream cooperation with media, e-commerce platforms alone have rolled out measures to assist the virus-hit region with healing its economy.
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