Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio


Offley 葡萄酒包裝設計 via:VOLTA Brand Shaping Studio

在最近對其經典系列進行重新設計之後,OFFLEY與VOLTA Studio進行了重新設計,以重新設計其剩餘的系列,包括Agated Tawnies。憑藉過時且保守的圖像,OFFLEY希望將經典系列的易於閱讀的代碼和貨架視覺效果再次出現在“陳舊的黃褐色”中,但在“保費感知”方面有了實質性的發展。應該尊重該品牌年輕而頑強的DNA,但它保留了優質陳年葡萄酒的視覺語言,以實現“葡萄酒教育”的目標。

Following the recent redesign of its classics range, OFFLEY approached VOLTA Studio to redesign its remaining ranges, including the Aged Tawnies. With a dated and conservative image, OFFLEY wanted the easy-to-read codes and shelf visual impact of the classics range to be present again in the Aged Tawnies, but with a substantial evolution in terms of “premium perception”. The young and irreverent DNA of the brand should be respected but it mantain a visual language of quality aged wines for a more “wine-educated” target.


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