新西兰留学:奥塔哥大学市场营销硕士介绍

奥塔哥大学市场营销硕士

奥塔哥大学-Master of Marketing市场营销硕士,开学时间:每年3.10月开学,学制一般是1年,学分180个学分,立思辰留学360老师介绍,入学要求:本科毕业,双非均分85%以上 ,985/211的话均分80%,主要看本科期间的专业课均分。雅思要求6.5分,单项不低于6.0

学费: 整个课程学费43073纽币。



奥塔哥大学市场营销硕士就业方向

就业方向:广告客户经理、品牌经理、营销经理、市场研究员、产品经理、销售经理、销售代表



奥塔哥大学市场营销硕士学习内容

Three compulsory papers (20 points each):

MART 460 Research Methods

MART 461 Marketing Theory

MART 462 Advanced Marketing Analysis

Four of the following elective papers, including at least two MART papers (20 points each):

BSNS 401 The Environment of Business and Economics

ENTR 411 Introduction to Entrepreneurship

ENTR 415 New Venture Strategy

MANT 454 Global Management

MART 448 Advanced Business Analytics

MART 463 Food Marketing

MART 464 Consumer Behaviour

MART 465 Retailing

MART 466 Digital Marketing

MART 467 Tourism Marketing

MART 468 Branding

MART 469 Advertising Planning and Concept Development

MART 470 Special Topic in Marketing

a suitable alternative as approved by the Head of the Department of Marketing

Plus one of the following project papers (40 points each):

MART 501 Applied Project

MART 580 Research Project