The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition.
以下節選自Garrett French和Eric Ward的“Link Building終極指南，第2版”。
Buy it now from Amazon | Barnes & Noble | iTunes
現在就購買吧，可以從亞馬遜上購買|^Barnes&Noble^|^iTunes
When it comes to SEO, the “preciprocation” concept is simple: Promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets, or whatever platform or medium you have at your disposal.
當談到SEO時，“精確處理”的概念很簡單：在他們要求通過您網站的鏈接和放置內容、投票、時事通訊提到的內容、推文或您可以使用的任何平臺或媒體之前，宣傳其他人(特別是包括您的鏈接潛在客戶)的最好內容。
Good preciprocation targets include reporters, bloggers, industry experts who publish consistently, even respected and prolific forum posters.
良好的精加工目標包括記者、博客作者、行業專家，他們始終如一地發佈，甚至是受人尊敬和多產的論壇海報。
Look for active sites and individuals mentioned frequently in social media, as well as those who’ve established authority.
尋找社交媒體中經常提到的活躍網站和個人，以及那些已經建立了權威的網站和個人。
Link out lavishly to deserving content, even from competitors, if appropriate.
如果合適的話，可以慷慨地鏈接到值得的內容，甚至是來自競爭對手的內容。
Use followed links.
使用跟隨的鏈接。
Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work.
不期望任何回報，儘管肯定會偶爾做一些外展，讓人們知道你欣賞並引用了他們的工作。
Preciprocation provides several advantages:
預處理具有以下幾個優點：
The disadvantages of preciprocation are:
精密加工的缺點是：
Once you’ve begun warming up your link targets through preciprocation, you can start to formulate ideas for turning these contacts into links.
一旦你已經開始通過精密加工來預熱你的鏈接目標，你就可以開始制定將這些聯繫人轉化為鏈接的想法。
We recommend that you do this primarily through content that, again, promotes your link targets while adding new information and value to your industry’s thought space.
我們建議您主要通過內容來實現這一點，這些內容再次提升了您的鏈接目標，同時向您的行業思維空間添加了新的信息和價值。
Here are some core concepts that illustrate how to develop your preciprocated relationships into content and links:
以下是一些核心概念，它們說明了如何將經過預先處理的關係發展為內容和鏈接：
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