加拿大公司Myodetox成立於2015年，在人工理療領域擁有著極具前瞻性的獨特經驗。隨著公司社交媒體賬號粉絲群體的擴大和公司的成長，Myodetox急需一個與其願景相符的新空間。為此，Myodetox公司於2016年與建築事務所Reflect Architecture達成合作，以期共同創造出一個既能完美傳達品牌理念、又能提升顧客體驗、且集美學與設計感於一身的理療空間。
Myodetox, a Canadian company founded in 2015, offers a unique and forward-thinking experience in the manual therapy space. Supported by their prolific following on social media, the company, and their growing community, required a new architectural experience that would align with Myodetox’s vision. In 2016, Myodetox reached out to Reflect Architecture to help them conceive of a design and aesthetic that would best articulate their brand and elevate their guest experience.
▼理療店外觀，exterior view of the project ©Riley Snelling
Myodetox西好萊塢店是該公司系列理療中心的第四家門店。建築師以之前的三家門店空間為參考，汲取並總結了設計經驗，以期達到一種空間延續性和品牌效應。四家門店都表現了公司在該時間點上的特定需求。舉例來說，西好萊塢店不僅代表了Myodetox公司的轉型，更象徵著這家加拿大公司正式向美國進軍。
Myodetox West Hollywood is the 4th of the series of clinics; a space where the design has evolved around the successes and learnings of the previous designs. Each space reflects the company’s unique needs at the time of the clinic’s inception, and Myodetox West Hollywood represents the company’s transformation and rapid growth across Canada and into the US.
▼理療店室內，設有前臺和公共休息空間，interior view of the project with the reception and public lounge area ©Riley Snelling
Myodetox公司和建築事務所Reflect Architecture希望將這第四家門店打造為一個與健康息息相關的保健類空間。受當代零售空間設計的啟發，本項目區別於傳統的診所，並沒有簡單地佈置一排椅子、擺放陳舊的雜誌、再設置一間小治療室等，而是以公共的零售和休閒型空間為主導，將所有人吸引進來。傳統的封閉式治療室被一系列開放式的理療點和一個運動空間所取代，從而使得理療師們可以更加直觀且便捷地評估人們的身體健康狀況並提出針對性的理療建議。每個理療點都設有帷簾，以便在必要的時候確保顧客的隱私。這個開放式的理療空間旨在通過增強人們的身體素質，來促進社區發展、提升社區質量。為了確保品牌的連續性，四家門店在材料的選擇上具有較高的一致性。與此同時，設計也要考慮到當地的文化和周邊的環境。因此，Reflect與Myodetox密切合作，不僅選擇了既經濟又不乏奢華感的材料，更參考衝浪板的形式和表面處理，在西好萊塢門店中設置了一個非對稱的“X”型元素，以呼應地域性。
▼理療店室內，設有一個非對稱的“X”型元素，interior view of the project with an a-symmetrical “X” element ©Riley Snelling
▼開放式理療點，the open-concept treatment pods ©Riley Snelling
▼運動空間，the movement space ©Riley Snelling
Inspired by contemporary retail design, Myodetox and Reflect worked to create a health and wellness space that stepped away from traditional clinic design, typically defined by a row of chairs, antiquated magazines, and small treatment rooms. Myodetox West Hollywood’s retail and hospitality-oriented design positions the public programs forward to the street, while the treatment area is pulled back but consists of open-concept treatment pods and a movement space where therapists can assess and treat the mobility of members and guests. This open treatment area aims to promote community and empowerment through body confidence, but each pod is equipped with a hidden curtain that can be pulled out where privacy is required. Reflect worked closely with Myodetox to select a set of materials that would both emanate a sense of luxury, without feeling precious, and would speak to the aesthetic of technical athletic wear. To ensure brand continuity, many materials are consistent across all locations. However, certain elements in the design package are designated to be inspired by the local context and uniquely designed. For example, the a-symmetrical “X” element, in the Myodetox West Hollywood space, was inspired by the forms and finish of a surfboard.
▼室內空間局部，採用木材作為空間飾面，partial interior view with the wooden veneer ©Riley Snelling
▼地面細節，flooring details ©Riley Snelling
▼衛生間，the bathroom ©Riley Snelling
Project size: 1589 ft2Completion date: 2019Building levels: 4Project team: Tiny ra logo thin line, Reflect Architecture
Furniture specification and design in collaboration with Gerrell (Jor-el) Wilson.
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