215.經濟學人-Bob Iger’s magic kingdom-8(完結)


215.經濟學人-Bob Iger’s magic kingdom-8(完結)

The Iger sanction


Mr Iger leaves his successor a company in good shape, but also in the midst of two transformations: digital and, with 20th Century Fox to fold in, organisational.


Both will soon test whether Mr Chapek has learned Mr Iger’s lessons.


He certainly appears to share his mentor’s belief in the importance of brands and content, dating back to childhood visits to Walt Disney World.


A big test of his respect for talented types with strong opinions will be convincing Kevin Mayer, the go-getting head of Disney’s direct-to-consumer business whom many expected to get the top job, to stay put.


The even greater challenge of integrating a behemoth like 20th Century Fox, a bigger acquisition than Pixar, Marvel and Lucasfilm combined, will require a degree of adaptability that would have strained the old boss himself.


As it is, Mr Iger has bowed out before his most epic plot has unspooled.




這是《經濟學人》2020年2月刊的一篇文章'Bob Iger’s magic kingdom'第9段,共7句。


1、

{'sanction':'約束,束縛'}

The Iger sanction 是最後一段的小標題,譯作:Iger的約束


2、

{'successor':'繼任者'}

Iger先生給他的接班人留下了一個好的公司,但同時也夾雜在兩種變革之中,即數字化與20世紀福克斯的組織化。


3、

這兩項將很快會檢驗出Chapek先生是否學到了Iger先生的精神。


4、

{'mentor':'導師'}

他看上去同樣遵從他導師的關於品牌與內容重要性的信仰,這可以追溯至孩童時候對華特迪士尼的參觀。


5、

{'convincing':'令人信服'}

go-getting :有進取心,野心勃勃

stay put :保持不變

這句話看著比較長,觀察句型結構,是兩段組成的,核心句子是:

A big test of his respect for talented types with strong opinions will be convincing Kevin Mayer to stay put。整句翻譯:關於他強烈尊重才華橫溢的人最大的考驗就是讓Kevin Mayer按兵不動。Kevin Mayer是迪士尼直接面向消費者業務的野心勃勃的主管,這是很多人期待得到的頂級工作。


6、

{'integrating':'合併'}

{'behemoth':'巨頭'}

{'strained':'損傷,不堪承受'}

即使是併購像20世紀福克斯這樣比Pixar,Marvel和Lucasfilm加起來還要大的巨頭公司,也是需要一定程度適應力的,這也會讓老闆自身感到不適應。


7、

{'epic':'史詩般的'}

{'plot':'情節'}

{'unspooled':'天然的'}

事實上,Iger先生在他最具史詩般的情節成型之前就已經退出舞臺了。


--總結--

至此,整篇文章節結束了,反過來總結一下,所謂的三節課就是:

1、內容是最重要的;

2、相信你所得的;

3、要有一些偏執。

【詞彙部分】

{'sanction':'約束,束縛'}

{'successor':'繼任者'}

{'mentor':'導師'}

{'convincing':'令人信服'}

go-getting :有進取心,野心勃勃

stay put :保持不變

{'integrating':'合併'}

{'behemoth':'巨頭'}

{'strained':'損傷,不堪承受'}

{'epic':'史詩般的'}

{'plot':'情節'}

{'unspooled':'天然的'}

215.經濟學人-Bob Iger’s magic kingdom-8(完結)


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