实时3D技术应用拐点即将到来,利用实时3D技术进一步制作出逼真的可视化虚拟体验。
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全球领先的实时3D内容创作平台优美缔软件公司(简称Unity)发布了委托市场调研公司Forrester进行的一项调查报告，主题为《物理世界的数字体验：建筑业和制造业准备好迎接实时3D了吗？》。
Unity Technologies,creator of the world’s leading real-time3D(RT3D)development platform,revealed the findings of a study commissioned by Forrester Consulting titled“Digital Experiences In The Physical World:Are AEC and Manufacturing Companies Ready For Real-time3D?”
该研究发现，55%的制造业和AEC行业(建筑、工程和施工)公司计划在未来两年内，使用包括虚拟现实(VR)和增强现实(AR)在内的实时3D技术。
The study found that55percent of manufacturing and AEC(Architecture,Engineering,Construction)companies plan to adopt real-time3D technologies within two years.
同时，鉴于受访公司中目前只有19%正在创建VR/AR相关的虚拟体验，这表明实时3D技术在这些行业的应用拐点即将到来。
The adoption of real-time3D(RT3D)appears to be rapidly approaching a tipping point as only19percent of all organizations surveyed currently use the technology to create virtual experiences for virtual reality,augmented reality,and other platforms.
几年前，实时3D技术还只常见于移动、PC和主机游戏中。
Just a few years ago,real-time3D(RT3D)technology was most commonly found powering mobile,PC,and console games.
截至2019年底，基于Unity开发的游戏和体验已经在全球范围内覆盖近30亿台设备，在过去一年内安装量超过370亿次。
Made with Unity experiences reach3billion devices worldwide and have been installed more than37billion times in the last12months.
但今天，不仅是游戏工作室，越来越多工业领域的公司，包括汽车、运输和制造以及建筑、工程和施工行业，也开始逐渐采用这种新的创作和协作技术。
Now,in addition to gaming studios,companies in industries ranging from automotive,transportation,and manufacturing to architecture,engineering,and construction(AEC)are embracing this new medium of creation and collaboration.
Unity全球工业业务负责人蒂姆.马克道格拉斯表示：“在过去的18个月中，我们看到这项根植于游戏行业的技术获得了长足发展，并且在影响更多工业领域的企业。”
“Most people know us for our market leadership in games,but over the last18months,we’ve seen tremendous growth and impact with industrial companies,”said Clive Downie,Chief Marketing Officer,Unity Technologies.
“客户正逐渐了解这项技术的价值，它在产品和建筑生命周期中可助力节省的成本非常显著，从原型概念到市场投放的所有环节均能产生价值。”
“Customers are finding RT3D technology to be essential in saving time and money across the product and building life cycles,from prototyping and conception through production or construction to sales and marketing.We look forward to helping more companies impact their bottom line with RT3D.”
包括纽约建筑公司SHoP Architects和知名汽车厂商戴姆勒在内的上千家公司，已经在结合建筑信息建模、计算机辅助设计和产品生命周期管理等平台产出的数据，利用实时3D技术进一步制作出逼真的可视化虚拟体验，大大改善设计、建模、制作、销售和服务体验。
Thousands of companies including New York Architect Company SHoP Architects and leading auto maker Daimler are already using RT3D to create vivid visualized virtual experience combining their own data from BIM,CAD and PLM platforms,improving experience during design,modeling,manufacturing,sales and service processes.
比如，戴姆勒集团子公司Protics已经使用Unity研发了专门的混合现实流水线，利用生产系统和产品生命周期管理数据制作应用程序，
For example,Daimler Protics uses Unity to create a mixed reality pipeline connected to systems and Product Lifecycle Management(PLM)data,then deploy applications to multiple platforms,
部署到包括微软全息镜头、Oculus和智能手机等多个终端，用增强现实来提升从研发、培训到售后等多个环节的效率。
including Microsoft HoloLens,Oculus devices,and smartphones,to enhance efficiency across R&D,training and after-sales with AR technology.
研究表明，实时3D技术能够实现显著的投资回报(ROI)，94%已在使用实时3D的公司正在计划扩大该技术的应用范围，主要原因有降低成本、提高销售量和加快上市时间。
According to the study,RT3D provides a significant return on investment,as94percent of companies that already use RT3D plan to expand their usage of it.
而97%还未使用这项技术的企业相信实时3D将改善、甚至变革自己的工作流和生产流程。
97percent of nonadopters believe real-time3D would improve or revolutionize their workflows and processes.
在本次研究中，实时3D技术被定义为现实世界资产的可交互虚拟呈现，而现实世界资产包括制造出来的产品和建筑等。
For the study,real-time3D is defined as interactive,realistic digital representations of real-world assets like manufactured products and buildings.
在当前产品或建筑生命周期中，传统的可视化方法不再适用，企业急需更现代的方案。
Reliance on traditional forms of visualization across the lifecycle creates an urgent need for modern alternatives.
Unity易用、强大的实时3D技术正在助力各行各业的创作者们打造高性能、高保真度的体验，而且都是实时完成。
Unity’s revolutionary tools enable creators from a diverse range of industries to build high-performance,high-fidelity experiences,all in real-time.
全球顶级的50家AEC公司和10家领先汽车品牌中，已有超过一半的公司正在使用Unity的技术。预计实时3D技术引起的产业变革即将到来。
The company’s technology is used by more than half of the top50AEC companies and the top10best-selling automotive brands.It is expected that a tipping point of RT3D’s industrial adoption is in sight.
来源：经济日报.外企头条工作室陈颐朱琳(照片由Unity公司提供)
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