中國國際時裝週的老朋友HISEOUL SHOWROOM再次攜韓國優質品牌Ulkin & Doucan前來參加本次2021春夏時裝週
China Fashion Week 's good friend HISEOUL SHOWROOM has brought us great Korean brands Ulkin & Doucan again to the Fashion Week SS21
這個在韓國註冊的自主品牌，目前已在成都、北京、海南、四川、浙江、河南、山西、廣州多地擁有銷售門店，全面進軍中國的時尚市場，給國內消費者帶來不一樣的時尚體驗。
該品牌曾多次參加時裝週並舉行發佈，主要推出男裝女裝等時裝，鞋帽等配飾，從2014年進軍時尚界起，直至今年，Ul:kin已多次參加紐約、巴黎、首爾、柏林、北京等大型時裝週活動，並且參與過香港、巴黎、米蘭、上海等地的時尚商業類活動，在時尚領域已多次出現在眾人的視線中。
This independent brand registered in South Korea has sales stores in Chengdu, Beijing, Hainan, Sichuan, Zhejiang, Henan, Shanxi and Guangzhou. It has entered China's fashion market and brought different fashion experience to domestic consumers.
The brand has participated in fashion week for many times and held release, mainly launching men's and women's fashion, shoes and hats and other accessories. Since entering the fashion industry in 2014, Ul: kin has participated in large Fashion Week activities in New York, Paris, Seoul, Berlin, Beijing, etc., and has participated in fashion business activities in Hong Kong, Paris, Milan, Shanghai and other places. In the field of fashion, it has appeared in people's eyes many times.
ul:kin的品牌創意總監兼首席執行官Seongdong Lee，在2014年創立ul：kin品牌，以實現“從藝術到時尚”的服裝設計師理念。用真正的畫作製作的包，經過升級改造，重新詮釋和設計藝術家的作品，展示跨越藝術和時尚界限的設計。
將更新和環保意識帶入時尚界，通過消耗不浪費來發揮影響人們加入環境運動的作用。
結合藝術文化與升級循環，設定“人才循環”流程，通過合作，提供材料支持，舉辦展覽和其他方式來幫助年輕藝術家。他渴望成為一名有藝術價值的設計師，為社會的發展貢獻自己的一份力量。
Seongdong Lee, the Creative Director & CEO of brand ul:kin, launched brand ul:kin at 2014 to realize the philosophy as a fashion designer that ‘inspire art to fashion’. With the bags made with the real paintings that are upcycled, reinterpret and design the artworks of artists to show the designs that move across the boundaries of art and fashion.
Bringing upcycling and environmental-consciousness to fashion, takes the role of influence people to join the environmental movement by consuming that are not wasting.
Combining art & culture with upcycling to set the process of ‘talent cycle’, help young artists with collaborations, supporting with materials, opening exhibitions, and other ways. Desire to take a part in enriching our society with artistic value as a designer.
每一次艱難困苦都會在走過的道路上留下足跡。不管它現在有多鋒利多清晰，有一段時間它會是柔軟的，它變堅硬了，變成了表面上留下的腳印。這一系列揭示了腳印刻在硬表面上的痕跡，以及它從軟表面變硬的方式。
There is a saying, "The ground hardens after the rain."
As the saying goes, 'After overcoming hardships, things become stronger and firm'
Every hardship leave its footprint on the path that it has passed. No matter how hard and firm it is now, there is a time when it was soft, and it hardens in the shape of the footprints that ordeal left on the surface. This collection unravels the traces of footprints carved on the hard surface and the way it gets harden from soft.
SS21系列集中在視覺和功能上過去被認為是相反的東西的組合。疫情大流行影響著我們生活的方方面面，為了保護我們自己和社會，我們別無選擇，只能改變我們周圍的一切，過去被認為是“普通”或“正常”的東西不再是普通的。
2021 S/S Collection focuses on the combination of things that used to be considered as the opposite, in visually and functionally. Covid 19 pandemic affect our lives in various sides, we have no other choice but to change everything that surround us to protect ourselves and the society, and things that used to be considered as ‘ordinary’ or ‘normal’ are no longer ordinary.
生活方式的改變是當今社會最大的問題，本系列作品深刻吸收了這種變化，以適應並向前發展。為什麼我們要喚醒我們的未來之路。我們不出去工作，在大流行趨勢之前，這是“非常正常”的，我們所需要的生活就在門前通過點擊來傳遞。時尚，這個最接近生活的行業，現在正處於一場巨大的動盪之中，我們將拭目以待這種變化之後會留下什麼。
Change of our lifestyle is the biggest issue in nowadays, and this collection absorbs this change deeply to adapt and go forward with it. This will awaken people of where to heading for and why we have to change our path to the future. We don’t go outside for work, which used to be ‘very normal’ before the pandemic, and what we need for living are delivered right in front of our door by clicking. Fashion, the industry that are the closest to life, is now under a huge upheaval and we will see what would be left after this change.
一些關鍵的造型是那些用丟棄的衣服或年份重新組合而成的衣服，它們以其他人沒有的方式聚集在一件衣服裡。將兩種對立的特徵或顏色結合在一起，這種組合使事物既矛盾又和諧，最終導致了ul:kin看待事物的方式的視覺化。此外，在季節性概念的背景下，一些作品的靈感來自睡衣或家裝，反映了由於Covid19我們生活方式的變化。這種變化抹去了內部和外部、家庭和工作、學校的界限，並最終影響到我們在某些情況下的穿著或必須穿的東西。也許，睡衣可以成為你在變焦會議上的工作服。
Some of the key looks are the pieces that are made upcycled with thrown-away clothes or vintages, gathered in one garment in the way that no other does. Combining the 2 opposite characteristics or colors, and this kind of combination make things conflict but still harmonious, which finally lead to the visualizing the way ul:kin see things. Also, in the context of the seasonal concept, some of the pieces are inspired by pajama or homewear that reflects the change of our lifestyle due to Covid19. This change erases the boundary of inside and outside, or home and work, school, and eventually affect what we wear or had to wear in certain circumstances. Maybe, pajama could be your work clothes in a Zoom meeting.
2016年設計師PHOENIX LEE 與朋友聯合創立設計師品。
旨在為當代女性傳達獨立又自我的價值觀。品牌創世至今，性感/冷厲/暗黑的風格貫穿於設計始終，設計師通過對於設計理念的拓展和視覺表達的累計，不斷強化出一個統一又而立體的“新暗黑帝國"概念
In 2016, designer Phoenix Lee and friends jointly founded the designer brand.
It aims to convey the values of independence and self for contemporary women. Since the establishment of the brand, the sexy / cool / dark style runs through the design. Through the expansion of the design concept and the accumulation of visual expression, the designer constantly strengthens a unified and three-dimensional concept of "new dark Empire"
季風過後，一切都變得清晰而美麗。
DOUCAN表現了季風過後的那種感覺。
以散發著女性風韻的衣服線條為基礎，添加以荷葉邊將女性的風韻表達得淋漓盡致，女裝系列也得以完成。
將白色，黑色等多樣的色彩充分利用融合整個系列充斥著五彩斑斕的色彩。在這裡可以遇見每個女生在少女時期夢中幻想的衣服。通過DOUCAN2021 SS系列，可以感受到季風過後的那份清涼和乾淨的感覺。
After the passing of the monsoon, everything becomes clear and beautiful.
DOUCAN expresses the feeling after passing the seasonal wind.
Based on the lines of clothes with feminine charm, the lotus leaf edge is added to express women's charm vividly and vividly, and the women's wear series is also completed.
A kite of various colors is developed in a collection that utilizes white, black, and various primary colors. Any woman can meet the clothes that can remind her of her dream of girlhood.
With the DOUCAN2021 SS collection, you'll find the cleanliness and cleanliness you'll feel after the monsoon.
Multi-persona即多重自我。現代人希望自身可以因場合和情景的不同而切換成多樣的角色。 在這次服裝秀上,將充分展示這種想要表現多種自我的心理。
身著華麗禮服的優雅派對女王,黑色連帽衫的俏皮女孩等,在時裝秀中展現了多姿多彩的自我。
Multi persona is means multiple egos. Modern people hope that they can switch to various roles due to different occasions and situations. The collection contains the psychology of expressing various egos.
You will see the elegant party queen in gorgeous dress, the playful girl in black hoodie, etc. various egos are presented in this collection.
華麗多彩的doucan原創圖案,結合了街頭感性的狂野氣息和摩登風格相融合的寬鬆款外套,帶來全新的感性。 迷彩,花朵,幾何圖形交織在一起,嘗試了將印有doucan原創插圖的誇張外套和簡潔大氣的休閒線條的拼接。
doucan的經典裙裝線條融合了金色,紫色,綠色,橙色等多種顏色,並增添了優雅,粗獷的感覺。 其中復古的細節和輪廓展現了過去和未來的時間框架。
The gorgeous and colorful original design of doucan combines the wild atmosphere of street sensibility with the loose coat of modern style, bringing a new sensibility. Camouflage, flowers and geometric figures are interwoven together, trying to splice the exaggerated coat with original illustration of doucan and the simple and elegant leisure lines.
Doucan's classic skirt lines combine gold, purple, green, orange and other colors, and add elegance and rough feeling. The retro details and silhouettes in them express the time frames of the past and future.
由首爾市、首爾產業振興院(SBA)和HISEOUL SHOWROOM聯合創建的韓流時裝行業新流通平臺 HISEOUL SHOWROOM，以振興首爾市時裝產業和東大門時裝市場，幫助有前途的設計師開拓市場為己任。
HISEOUL SHOWROOM is a brand-new platform for Hallyu fashionco-organized by Seoul Metropolitan Government,Seoul Business Agency, and HISEOUL SHOWROOM to foster Seoul’sfashion industry, to promote Dongdaemun fashion district, and toprovide new market for promising designers.
從時裝企劃到設計開發、產品生產、產品展覽、產品匹配、產品銷售、產品洽談、提供新產品信息、產品訂貨、銷售結算等，作為幫助買手實現最大業務效率的系統，HISEOUL SHOWROOM為韓國有前途的設計師、時裝中小企業擴大銷售渠道提供了實質性幫助。
Our system provides the optimal business environment: from planningto design, production, exhibition, matching, sales, consulting,information on new products, obtaining and signing of contracts,we practically assist promising designers and small to medium-sizedfashion enterprises in the actual sales process.
HISEOUL SHOWROOM還在中國、東南亞、歐美地區舉辦展覽會或PT秀，在海外知名百貨店開設快閃店等，積極開展挖掘當地營業點事業，推介和銷售韓流設計師品牌。在海外市場，HISEOUL SHOWROOM通過知名人士和意見領袖開展促銷活動和SNS宣傳活動，及通過當地網上平臺開展O2O服務、特別促銷活動等，為當地量身打造的營銷活動，使得“韓國製造”時裝獲得更廣範圍的關注。
HISEOUL SHOWROOM is proactively developing local footholds abroad, byholding presentations in China, Southeast Asia, Europe, and the Americas,and opening pop-up storesin popular overseas department stores.We maximize awareness for fashion “made in Korea” through customizedmarketing strategies such as promotion by famous celebrities and influencers,social media marketing, O2O service at local online platforms, and special events.
關鍵字: ul kin collection
