一个江苏的普通广告人，利用杠杆营销成功地用 4 万元在一个月的时间赚了 800 万元。在 1997 年地产热的时候，他也想插足地产业分一杯羹。那时，当地的房地产商在太湖边建了一排别墅，一套 400 万元，很快便销售一空。这个广告人如何找到房源呢？他先写封信放在每个别墅空置户（空置别墅多数是买来做投资的）的信箱里，告诉业主若想卖掉房子，600 万元一套，可与他联系。
结果有四家回应可以出售。于是，他谎称表姐从国外移民回来想买房，但要再过一段时间才回来。他还保证，一个月内一定买下，并给业主 1 万元押金，让业主不要把房子卖给其他人。
与此同时，他以提供最优质的生活品质为由写了一封信，推销与其生活相匹配的太湖边的别墅，强调稀缺和限量，价格只要 800 万元。他将信发给当地所有的高档消费场所开名车的人，结果有 8 个人回复有此意向。他带买家去看房子，并以 800 万元每套的价钱卖出。每套赚了 200 万元，一个月 4 万元成本赚了 800 万元。只是找到了一个支点，便轻松获得了巨额的利润。
A general advertiser in Jiangsu, using leveraged marketing, successfully spent RMB 40,000 for RMB 8 million in one month. When real estate was hot in 1997, he also wanted to participate in the local industry. At that time, local real estate developers built a row of villas on the edge of Taihu Lake, a set of 4 million yuan, and soon sold out. How does this advertiser find a listing? He first wrote a letter in the mailbox of each villa's vacant home (most of the vacant villas were purchased for investment), and told the owners that if they wanted to sell their house, a set of 6 million yuan, they could contact him.
As a result, four responses were available for sale. Therefore, he lied that the cousin immigrated from abroad to buy a house, but it will take some time to come back. He also promised to buy it within one month and give the owner a deposit of 10,000 yuan, so that the owner would not sell the house to other people.
At the same time, he wrote a letter on the grounds of providing the highest quality of life. He promoted villas on the Taihu Lake that match his life, emphasizing scarcity and limited quantity, and the price is as low as 8 million yuan. He sent the letter to all the local high-end consumer establishments who opened the car. As a result, 8 people responded with this intention. He took the buyer to the house and sold it for 8 million yuan each. Each set made a profit of 2 million yuan and a monthly cost of 40,000 yuan earned 8 million yuan. Just found a fulcrum and easily obtained huge profits.
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