As your number-one ROI chaser, I'm here with another tale of a business getting it wrong.
作为你的头号ROI追逐者，我在这里为你带来另一个企业出错的故事。
You see, I am trying to sign up my daughter for dance classes.
你看，我正试着为我的女儿报名参加舞蹈课。
Four of them.
四个。
She loves dance, has been on company teams before and is ready to go “all in” (i.e. they're about to get a payday from me over and over again).
她喜欢“舞”，在“舞”之前加入过公司团队，并准备“全力以赴”(也就是说，“他们将一次又一次地从我这里拿到发薪日)。”
The problem is, I can’t get the dance studio to take my money.
问题是，我不能让舞蹈工作室拿走我的钱。
I’ve tried emailing, calling, showing up in person only to find it closed, showing up in person when they are open.
我试过发电子邮件，打电话，亲自出现却发现它关闭了，当他们开门的时候亲自出现。
None of it has worked so far.
到目前为止，这些措施都没有奏效。
The latest exchange involved the owner telling me to use a different email address because the one that I used requires him to log in, and he always has trouble doing it.
最近的一次交流涉及到所有者告诉我使用不同的电子邮件地址，因为我使用的电子邮件地址要求他登录，而他总是很难做到这一点。
This was in response to my last message that asked for us to sign her up.
这是对我上一条要求我们注册她的消息的回应。
Seriously.
说真的。
If the school wasn’t so close to our house and I hadn’t heard such great things about their program, I would have given up a long time ago.
如果学校不是离我们家这么近，我也没有听说过他们的项目这么棒，我早就放弃了。
As I am sure many have.
我相信很多人已经这样做了。
Can you imagine how much they have lost in sales?
你能想象他们在销售中损失了多少吗？
So the question is: Is this happening inside of your business, too? Before you're quick to say no, ask yourself: Was there ever a question that came into our website that took me a minute to respond to? Did I ever miss someone contacting us on social media? Was there a voicemail that got lost somewhere? Does my team always capture every lead?
所以问题是：这种情况是否也发生在你的企业内部？在你迅速说不之前，问问你自己：我们的网站上有没有一个问题让我花了一分钟时间回复？我有没有错过有人在社交媒体上联系我们？有没有语音信箱丢在哪里了？我的团队总是抓住每一条线索吗？
I know that at Powerful Professionals Business Coaching, we occasionally mess this up for sure.
我知道，在强大的专业企业教练，我们偶尔会搞砸这一点，这是肯定的。
And when we do, it hits that pit in my stomach normally reserved for roller coasters and grownups wearing clogs.
当我们这样做的时候，它击中了我胃里通常留给过山车和穿木偶的成年人的那个坑。
Related: The 1 Secret You Need to Know to Increase Sales
相关：增加销售额需要知道的1个秘密
To elminate the need for such a moment of angst, I browse the inquiries that come into our customer service team a few times a week, and we’ve built time into our planning to comb through all channels to make sure everyone is answered.
为了消除这种焦虑的需要，我每周浏览几次进入我们客户服务团队的询问，我们在计划中安排了时间来梳理所有渠道，以确保每个人都得到答复。
We even hired a VA whose only job is to monitor and reply to my social media messages and comments so we don’t miss anything any longer.
我们甚至聘请了一位VA，他唯一的工作就是监控和回复我的社交媒体消息和评论，这样我们就不会再错过任何东西了。
These systems collectively plugged the hole of missed sales opportunities and increased revenue without inreasing ad spend.
这些系统在不增加广告支出的情况下，共同填补了错失的销售机会和增加收入的漏洞。
Are there sales opportunities you are missing that can be captured right now? Look for a chance to make a sale that exists in front of you now and ...
您是否错过了可以立即捕获的销售机会？寻找一个机会来做一个现在就在你面前的销售，并且…。
Take. Their.
拿着。他们的。
Money. Schedule time this week to get it done.
钱。安排这周的时间来完成它。
And now I’m off to camp out in front of the dance studio with a wad of cash to see what happens next.
现在，我要带着一大笔现金去“舞蹈”演播室前露营，看看下一步会发生什么。
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