題目：Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

話題和題型分類

媒體類；同不同意題型

題目分析

廣告能否提高產品銷量

思路提示

A. 同意

廣告提高產品知名度

名人代言，激發購買慾

密集的廣告宣傳攻勢

B. 不同意

需考慮可支配收入

與個人的消費習慣有關

Sample Answer

Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This argument may be true. Around the world, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite idols advertise, even if they do not really need the products.

(首段開篇擺明觀點: 廣告可以影響人們消費這一觀點可能是正確的)

For one thing, on the television screen a product may look gorgeous and of solid quality. As a result of this, people often buy goods without enough consideration. Consumers may not actually need them but they buy goods impulsively soon after they watch the advertisement. Furthermore, as many customers buy a particular product due to its advertising campaign, other people may be affected by the trend, even if the product is not essential to the society.

(文章第二段從正面論述作者觀點)

On the other hand, there are various aspects against this argument. In particular, it is the people's choice to make a decision to buy goods. Advertising may not even be a major cause of customers' buying activities as individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one can actually judge whether the goods sold are really necessities of the society or not. In addition, as there tends to be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be swayed simply by those advertisements.

(文章第三段從反面論述作者觀點：消費者購物不會單純受廣告影響)

In conclusion, as customers have their own strong opinions and standards of high quality products, it is better to leave them to make their own decisions in buying goods. It is implausible to claim that everyone is swayed by advertising and buy goods impulsively.

(全文總結,突出作者觀點)

滿分要素剖析：

語言表達

本文的語言簡潔明瞭，觀點清晰。同時本文分別從正反兩面論述觀點，結尾處突出作者觀點，結構完整，論證客觀、全面。本文中一系列的連接詞使得文章更加連貫：for one thing, furthermore, on the other hand, in addition, in conclusion。

On the other hand, there are various aspects against this argument.此句型可用於在議論文中提出反面論據。

邏輯結構

本文是總分總結構的議論文。開篇先陳述事實並表達觀點，第二段從反面切入後轉向正面論述，第三段從正面進一步論述，使得論證更加客觀嚴謹。第四段對全文進行總結，並重申自己的觀點。