菁晨用户服务报告 Customer Service Report

菁晨用户服务报告 Customer Service Report | Feb

1.市场表现

——1-2月用户续保率100%

( 100% renewal in Jan and Feb)

虽然受疫情影响,很多创业公司以及小微企业削减了预算,但是在1-2月,菁晨保单到期用户全部选择了续保,并希望增加意外保额。同时我们也非常高兴在这个特殊时期,有几个新客户选择了菁晨方案,让我们为更多正在打拼的创业者提供保障。

Though many startups tighten their finance because of Coronavirus, we are happy to see that, in Jan and Feb, the renewal ratio of StartupCare is 100%. And many founders hope to increase accident insurance coverage. Also we got another several new clients, cheers! Let’s energize the team together in the special time.

菁晨用户服务报告 Customer Service Report | Feb

2.产品升级

——HR培训及保单管理工具升级

(New tools for training and management)

我们针对菁晨客户进行了定期回访,收集了他们在使用保险中遇到的问题,为了帮助HR更好的进行员工培训和传达,我们即将推出升级版的在线管理和培训工具,帮助企业和员工轻松了解你的保单内容。

In order to help HR to improve the management of their group health insurance, StartupCare is going to launch a new tool to supercharge your health insurance administration。Managers and HR can get a cooler experience, and help staff to clear what benefit they can get from the insurance and be sure not miss it. You will find it soon.

菁晨用户服务报告 Customer Service Report | Feb

3.疫情服务

——新冠肺炎专区用户访问情况

(nCov orientation guide is hot)

疫情服务专区上线后,用户访问量达到之前6倍,访问量最多的是发热门诊和定点医院查询。除了服务平台客户,菁晨还与人力资源服务平台和出入境管理部门合作,为更多的外籍员工和在华工作人士提供医院推荐、就诊前的咨询和导诊服务,帮助他们解决语言交流障碍,并及时获取一手疫情新闻。

Since we launched the nCov orientation guide, the visitors were six times as much as before, fever clinic and designated hospital is the most popular. We also cooperate with the human resources service platform and the entry-exit management department, to provide foreigners in China with hospital recommendation, pre-treatment consultation and guidance services, help them to get over the language barriers, and timely access to first-hand epidemic news.

菁晨用户服务报告 Customer Service Report | Feb

4.用户洞察

——死亡和重疾风险备受关注

(User observation)

从目前客户消费来看,绝大多数企业/HR会选择含有门诊服务的补充医疗险方案。

根据菁晨1月份面向企业创始人和HR所做的一个市场调研,覆盖死亡和重大疾病风险的产品正在成为HR关注的焦点,热度分别为57%和43%。与保险相关的健康管理服务,最受HR青睐的前两位是在线问诊/预约以及心理咨询。同时,近半数HR认为,操作便利比价格更重要。

Most startups choose outpatient as a must and priority.

Meanwhile, according to our market research, products that cover the risk of death and critical disease are becoming new focus of SMEs. The top 2 popular healthcare service for HR is online doctor booking and psychological counseling. Nearly half HR think that easy tools and quick process are more important than price.


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