如何一秒變獨角獸?

前言

現在的廣告,競爭真激烈!我被四字弟弟還有這配色吸引了~~


如何一秒變獨角獸?



放飛想象力

雖然四字弟弟的這個廣告非常可愛,但我覺得創意人員是不是刷過 ANGRY RHINO 這個視頻,咱也不知道咱也不敢問。

今天,我就借這個“可愛多獨角獸”,給大家拆解一下廣告創意元素吧~

可愛多 = Cornetto(cornet-to)

蛋卷冰淇淋 = cone(英式舊稱 cornet)

獨角獸 = unicorn(uni-corn)

巴啦啦能量 烏卡拉卡,吃可愛多 Cornetto 長大的你,把 cone 放在頭上,是不是也能變成四字弟弟那樣的可愛 unicorn ?



cone

美 [koʊn] 英 [kəʊn]

n.

1、(實心或空心的)圓錐體

a solid or hollow object with a round flat base and sides that slope up to a point

2、(實心或空心的)圓錐形物

a solid or hollow object that is shaped like a cone

3、錐形警告路標(常為紅白色或紅黃色的塑料錐形物,表示在維修道路等時禁止車輛通行)

(also traffic cone)a plastic object shaped like a cone and often red and white, or yellow, in colour, used on roads to show where vehicles are not allowed to go, for example while repairs are being done

4、

(盛冰淇淋的)錐形蛋卷筒;蛋卷冰淇淋

(also old-fashioned BrE cornet)a piece of thin crisp biscuit shaped like a cone , which you can put ice cream in to eat it; an ice cream that you eat in this way


e.g.

She stopped by the ice-cream shop and had a chocolate cone.

她在冰淇淋店停下買了個巧克力蛋卷冰淇淋。

5、(松樹或冷杉的)球果

the hard dry fruit of a pine or fir tree



unicorn

美 [ˈjuːnɪkɔːrn] 英 [ˈjuːnɪkɔːn]

n.

(傳說中的)獨角獸

(in stories and legends)an imaginary animal like a white horse with a long straight horn on its head



瞎bb

這篇文章

不是廣告

不是廣告

不是廣告

來看看沙雕老外作死的 ANGRY RHINO-憤怒的犀牛



其實,我第一次看這個視頻的時候,覺得相比“犀牛”,光頭+蛋筒冰淇淋更像“獨角獸”,而且彈幕裡面也很多人說“獨角獸”“有泥摳”


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