如何一秒变独角兽?

前言

现在的广告,竞争真激烈!我被四字弟弟还有这配色吸引了~~


如何一秒变独角兽?



放飞想象力

虽然四字弟弟的这个广告非常可爱,但我觉得创意人员是不是刷过 ANGRY RHINO 这个视频,咱也不知道咱也不敢问。

今天,我就借这个“可爱多独角兽”,给大家拆解一下广告创意元素吧~

可爱多 = Cornetto(cornet-to)

蛋卷冰淇淋 = cone(英式旧称 cornet)

独角兽 = unicorn(uni-corn)

巴啦啦能量 乌卡拉卡,吃可爱多 Cornetto 长大的你,把 cone 放在头上,是不是也能变成四字弟弟那样的可爱 unicorn ?



cone

美 [koʊn] 英 [kəʊn]

n.

1、(实心或空心的)圆锥体

a solid or hollow object with a round flat base and sides that slope up to a point

2、(实心或空心的)圆锥形物

a solid or hollow object that is shaped like a cone

3、锥形警告路标(常为红白色或红黄色的塑料锥形物,表示在维修道路等时禁止车辆通行)

(also traffic cone)a plastic object shaped like a cone and often red and white, or yellow, in colour, used on roads to show where vehicles are not allowed to go, for example while repairs are being done

4、

(盛冰淇淋的)锥形蛋卷筒;蛋卷冰淇淋

(also old-fashioned BrE cornet)a piece of thin crisp biscuit shaped like a cone , which you can put ice cream in to eat it; an ice cream that you eat in this way


e.g.

She stopped by the ice-cream shop and had a chocolate cone.

她在冰淇淋店停下买了个巧克力蛋卷冰淇淋。

5、(松树或冷杉的)球果

the hard dry fruit of a pine or fir tree



unicorn

美 [ˈjuːnɪkɔːrn] 英 [ˈjuːnɪkɔːn]

n.

(传说中的)独角兽

(in stories and legends)an imaginary animal like a white horse with a long straight horn on its head



瞎bb

这篇文章

不是广告

不是广告

不是广告

来看看沙雕老外作死的 ANGRY RHINO-愤怒的犀牛



其实,我第一次看这个视频的时候,觉得相比“犀牛”,光头+蛋筒冰淇淋更像“独角兽”,而且弹幕里面也很多人说“独角兽”“有泥抠”


分享到:


相關文章: