O2O的兴起是有一段时间了，最初的开始好像很多人都不知道是什么，有点飘渺的样子，而现在越来越多的企业在O2O上寻求落地营销模式，这一点，恰恰打开了O2O线上线下结合的方式，无疑，这是一次在营销意义上的新革命，所以，在这样的风向标来袭，你准备好了吗？是否打算在医疗上进军O2O呢？
O2O rise for some time, initially started as a lot of people don't know what is, is a bit ethereal appearance, but now more and more companies seek landing on O2O marketing model, to this point, just opened the O2O online, there is no doubt that this is a new revolution in the marketing sense, so, in such an indicator of hits, you ready? Do you plan to enter O2O in medical treatment?
“看病能不能不去医院？去医院看病能不能不排队、不折腾？买药能不能更方便？”对于骨病患者李阿姨提出的这些问题，传统医疗的回答是“不行”，而互联网医疗的回答是“现在可能行，未来一定行”。
"Can I go to the hospital? Can go to a hospital to see a doctor not to line up, not toss about? Can it be more convenient to buy medicine?" For the questions raised by aunt li, a patient with bone disease, the traditional medical answer is "no", while the Internet medical answer is "maybe now, definitely in the future".
随着互联网经济的不断扩大，市场前景之大，而在基层医疗的O2O市场还在缓慢的起步，而在起步的同时还要接受传统医疗的依言眼光，因为这不是谁能试一试的项目的，而是必须稳扎稳打的走到接下来的每一步，每一步就关系着医疗O2O市场的生死存亡，现在医患关系本来就很紧张，一个很小的失误，都可能引起很大的风波。
With the expansion of the Internet economy, market prospects, and in the primary care O2O market is still slow start, but to start at the same time also accept traditional medical treatment in accordance with the eyes, because that is not who can give it a try, but must go to each of the next step in the slow and steady, every step is relationship between the medical O2O the survival of the market, now the doctor-patient relationship is very nervous, a small error, can cause a lot of storms.
说起医疗O2O模式，这不是我第一次提出来的，只是我想在每一次提出的时候都能在详细点，能够更好的服务于基层卫生医疗，基层医疗不能在先进技术的上和大型医院相比，服务的好坏也不能在根本上转变患者比基层医疗的看法，所以现在的医疗现象是大医院爆满，就看个简单的感冒也感觉到大医院才放心似得，其实不是患者对基层医疗的偏见，而是感觉花同样的金钱，而且先进的机器也很齐全（其实根本用不了），为什么要选择基层医院呢？这也是基层医疗正在面临的严峻问题，我们在梳理下，换言之，感觉基层医院和大医院真的什么都不能比吗？其实不然，其实我们要拿出基层的特色，发展当地基层特色医疗模式，是的，我们不能比先进技术，但是我们能够在服务上升华，换一种更接地气的服务项目，这就是我这期想要说的。
Talking about medical O2O mode, this is not the first time I mentioned, I just want to at the time of every time can in detail, to better serve the primary health care, primary care cannot be compared on the advanced technology and large hospital, the stand or fall of service also cannot fundamentally change the patient than the primary care, medical phenomenon is now so big hospital full, see a simple cold also feel big hospital just trust seems to have, in fact not prejudice against primary care patients, but feel to spend the same money, a very complete and advanced machine (not use) actually, why choose basic-level hospitals? This is also the serious problem that the primary medical treatment is facing, we are combing, in other words, feel the primary hospital and the big hospital really nothing can compare? Actually otherwise, actually we want to take out basic features, development of local characteristic medical model, yes, we can't than advanced technology, but we can on service sublimation, in a more ground services, this is what I wanted to say this period.
O2O的建设绝对不是我的空穴来风，而是有前车之鉴的，大家还记得现在较为流行的医药B2C（Business to customer）吗？B2C的建立很遇上了很大的阻碍，其实B2C也是O2O的一种分支模式，
The construction of O2O is definitely not out of my nowhere, but has drawn lessons from the past. Do you still remember the popular B2C (Business to customer) medicine? The establishment of B2C has met with great obstacles. In fact, B2C is also a branch model of O2O.
而这次的我说的也只是医疗O2O的一个分支，详细的计划和看法其实在我的QQ日志中早有介绍，相信万事开头难，在以后这必定的趋势。也必定会流行。
This time, I'm only talking about a branch of medical O2O. In fact, detailed plans and opinions have been introduced in my QQ log. It is believed that everything is difficult to start, and this certain trend will be in the future. It's going to be popular.
这次的提出，是我前段时间去参观一家大型医院的诊疗过程而突然想起的，专家门诊可以加其网络联系方式，可以在线下与专家联系就诊。感觉不错哇，但是又感觉似乎又缺点什么吗？ 缺少医生与患者真正联系的那根线，有人会反问我，网络就是线呀，但是似乎又把距离感拉远了。
Is put forward, this is my recently visited a large hospital diagnosis and treatment process and all of a sudden, expert outpatient service can be added to the network contact, can contact experts see below the line. It feels good, but does it feel like there's something wrong with it? Without that line of real connection between the doctor and the patient, someone would ask me, the Internet is a line, but it seems to pull the distance away.
言归正传：我们不离我们的学习主题，我们还是以临床影像为主，其他科室就另当别论。
Let's get down to business: we never leave our subject matter. We still focus on clinical imaging.
我们需要一个医疗PACS平台，全部的患者信息都能在其中查询，还一个更多专业服务平台和团队（或者APP），这是和患者联系的关键，当患者摄片后可以不用等待检查报告，随之在平台或APP上接受无损图片和结果，如需要纸质报告，可以扫描检查单上的条形码这些自行打印，可以减少等待结果的无奈，而且还能节约胶片的成本和费用，按自己需要进行打印。 大家是不是觉得这些很多医疗机构已经有了这种模式，对，现在大多有规模的医院都已经实行了，但是在基层还需要多一项，那就是线下服务。即与主管医师进行交流和简单疾病病理生理的了解。让患者更了解一下病情，而不是拿着结果就走了，让患者更相信你，更有说服力，更有亲和力。
We need a medical PACS platform, in which all patient information can query, a more professional service platform and the team (or APP), which is the key to contact patients, when patients don't have to wait after radiography inspection report, then on the platform or APP to accept non-destructive images and results, such as the need to print the report, you can scan the bar code on the checklist these print by oneself, can reduce waiting for the results of the helpless, but also can save the film cost and expense, according to his need for printing. We feel these many medical institutions have been with this model, right, now there is the size of the hospital has implemented mostly, but need one more at the grassroots level, that is offline service. That is, to communicate with the competent physician and understand the pathophysiology of simple diseases. Let the patient know more about the disease, not walk away with the result, let the patient trust you more, more convincing, more approachable.
如：我是一个患者，我在基层医院进行X线检查，我APP收到我的片子和结果，但是我还有很多不是很明白的问题想咨询我们的影像医师，那可以通过平台（比如是微信公众平台）的服务连接进行咨询（这是大医院很难实现的），但这在基层医院完全可以完成的，因为患者还能到医院来直接咨询，毕竟基层医疗服务于周边的人民群众，加入平台，肯定不是谁都问，这可能泄漏患者的病情信息，这必须以一个申请关口，如电话号码或身份证，因为现在就医就有就医卡，就医卡是实名制办理，而且检查申请单也会有患者电话号码，可以在电脑上查询审核是否为本人。
Such as: I am a patient, I in the grass-roots hospitals in X-ray, I received my film and as a result, the APP but I'm not very understand that there are a lot of question want to consult our image of the physician, that can through the platform (such as micro letter public platform) consulting service connection of (this is a big hospital) that are difficult to implement, but this in basic-level hospitals can completely finished, because patients can also come to the hospital directly consulting, after all grassroots medical services in the people around, to join the platform, surely not everyone asked, it may leak the patient information, it must apply to a mark, such as phone number or id card, Because there is a medical card for medical treatment now, the medical card is a real-name system for handling, and the application form will also have the patient's telephone number, you can check and verify whether it is you on the computer.
这期写的很匆忙，下次有机会在详细说明，我希望这也能很快的应用的基层医疗。有志者事竟成。
This issue is written in a hurry. Next time, I will have the opportunity to explain in detail. Where there is a will there is a way.
