WeWork強勢進駐杭州 誰是幕後推手?

WeWork強勢進駐杭州 誰是幕後推手?

素有“人間天堂”美譽的杭州,曾位列《紐約時報》公佈的世界上最值得到訪的旅遊目的地榜單第16名。除卻其得天獨厚的人文景觀資源,杭州的經濟及商業價值更是呈現出方興未艾的大好勢頭。

Praised as "a heaven on earth", the city of Hangzhou was ranked 16th on New York Times' top destination list for its rich cultural and historic heritage. And now the city stands out for its strong economy and a business-friendly environment.

WeWork強勢進駐杭州 誰是幕後推手?

由此,共享辦公領域的第一梯隊WeWork順應“快速擴張”的行業趨勢,加快深入拓展大中華市場。其在CBRE杭州顧問及交易服務 | 辦公樓團隊的鼎力協助下,即將於2018年第四季度登陸杭州西湖商圈的工聯大廈,佔地面積一萬平方米。

With the assistance of CBRE Hangzhou Advisory & Transaction Services | Office team, co-working giant WeWork will open a 10,000 sq. m. center in Gonglian Plaza in the bustling West Lake area of Hangzhou in the fourth quarter of 2018. The new round of expansion represents an ambitious step in the company's strategy of fortifying foothold in the Greater China market.

WeWork進軍杭州首個開業項目WeWork's First Project in Its Hangzhou Expansion

WeWork將入駐的工聯大廈位於杭州市上城區延安路292號,地處杭州最繁華的湖濱商圈,毗鄰西湖且佔據商圈核心位置。其被定位打造成一個集購物、休閒、娛樂於一體的泛娛樂體驗式購物中心。

WeWork will set up its Hangzhou venue in Gonglian Plaza at 292 Yan'an Road in Shangcheng District. The property is located in a busy and prosperous waterfront area positioned to be a premier "retail-tainment" destination that combines shopping, leisure, and entertainment options.

WeWork強勢進駐杭州 誰是幕後推手?

工聯大廈擁有一號線地鐵龍翔橋站地鐵上蓋,無縫對接公共交通。距離西湖步行僅200米。周圍多家知名商業體圍繞,有銀泰in77,嘉裡中心,蘋果旗艦店,利星名品廣場以及凱悅酒店與香格里拉酒店等。憑藉其四通八達的交通條件,每日平均客流量可達20多萬,商業潛力絕佳。

Gonglian Plaza, sitting atop Longxiangqiao subway station on Line 1, is conveniently located near several public transportation routes. The property is just 200 meters away from the West Lake and within walking distance from Yintai in77 shopping mall, Kerry Center, Apple flagship store, Lixing Mingpin Plaza, Hyatt Hotel and Shangri-la Hotel. Boasting an average daily footfall of 200,000, the future growth prospects for this neighborhood are very promising.

共享辦公的轉型就在即刻 Co-working Sector is Transforming

此次WeWork將入駐的區域是工聯大廈的7樓和8樓位置。坐擁戶外露臺及“春賞蘇堤春曉”的西湖美景,保俶塔和雷鋒塔盡收眼底。

WeWork's new center will be operating on the 7th and 8th floor of Gonglian Plaza, featuring outdoor patios and a stunning view of the West Lake.

WeWork強勢進駐杭州 誰是幕後推手?

共享辦公自2015年崛起至今,經歷迅速擴張的上行通道後已進入新的發展階段——轉型期。它給予業主及租戶一個全新的方向,而其真正的亮點在於提供線上平臺社區服務提升公共使用空間率,這兩大元素將大大提升租戶之間的互動,更創造商業發展的新契機,相當符合科技與大數據時代下的新興產業需求,在這一方面,WeWork也始終走在業內前端。

Co-working sector has been growing at a rapid pace since the concept gained traction in 2015. As the sector continues to evolve, co-working centers now are at the forefront of the evolution of a new business eco-system. They are increasingly playing a role in providing online community platform and improving utilization of shared space. As technological innovation and big data are reshaping the workplace today, the flexible and collaborative nature of co-working space makes it an attractive option for corporates seeking to foster greater interaction between occupiers and generating business opportunities. As an industry-leading co-working operator, WeWork has been leading the way.

此次CBRE與WeWork在杭州的攜手共進,也標誌著業內對新興城市商業環境潛力的信心及重視。“致力於構建全球辦公空間網絡,助力不同公司共同成長”,這不僅是WeWork的願景,也是CBRE為之不斷努力的目標。

In addition, the joint efforts of introducing a new co-working center into Hangzhou also underline businesses' greater confidence toward China's emerging cities' business environment, as well as a share vision between CBRE and WeWork to build a global network of shared office spaces and help businesses grow, scale, and succeed.

CBRE杭州董事總經理徐典群Leonard Hsu表示:“CBRE很榮幸能參與並協助WeWork杭州首家店落子延安路工聯大廈,成為WeWork打開杭州市場的代表作與標杆。作為行業領跑者,對共享辦公以及新形態辦公趨勢投入了極大的關注與資源,這與業主方及WeWork發展策略不謀而合。CBRE始終致力於為客戶更有效率地使用辦公空間提供全方位解決方案,隨著市場接受度的提升以及運營商全面鋪開,我們相信共享辦公概念及發展將持續在辦公市場扮演愈發重要的角色。

CBRE is honored to assist the landing of WeWork's first co-working center in Gonglian Plaza, a landmark project for the operator's expansion in Hangzhou market. As an industry leader, we are committed to leveraging our strong expertise and resources in co-working and workplace strategies to deliver comprehensive solutions for clients seeking space efficiency and agility. With the concept of shared workspace becoming increasingly popular and co-working operators expanding at a rapid pace, we believe that the co-working sector remains to be a major disruptor to the office market.


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