新西蘭留學:奧塔哥大學市場營銷碩士介紹

奧塔哥大學市場營銷碩士

奧塔哥大學-Master of Marketing市場營銷碩士,開學時間:每年3.10月開學,學制一般是1年,學分180個學分,立思辰留學360老師介紹,入學要求:本科畢業,雙非均分85%以上 ,985/211的話均分80%,主要看本科期間的專業課均分。雅思要求6.5分,單項不低於6.0

學費: 整個課程學費43073紐幣。


新西蘭留學:奧塔哥大學市場營銷碩士介紹


奧塔哥大學市場營銷碩士就業方向

就業方向:廣告客戶經理、品牌經理、營銷經理、市場研究員、產品經理、銷售經理、銷售代表


新西蘭留學:奧塔哥大學市場營銷碩士介紹


奧塔哥大學市場營銷碩士學習內容

Three compulsory papers (20 points each):

MART 460 Research Methods

MART 461 Marketing Theory

MART 462 Advanced Marketing Analysis

Four of the following elective papers, including at least two MART papers (20 points each):

BSNS 401 The Environment of Business and Economics

ENTR 411 Introduction to Entrepreneurship

ENTR 415 New Venture Strategy

MANT 454 Global Management

MART 448 Advanced Business Analytics

MART 463 Food Marketing

MART 464 Consumer Behaviour

MART 465 Retailing

MART 466 Digital Marketing

MART 467 Tourism Marketing

MART 468 Branding

MART 469 Advertising Planning and Concept Development

MART 470 Special Topic in Marketing

a suitable alternative as approved by the Head of the Department of Marketing

Plus one of the following project papers (40 points each):

MART 501 Applied Project

MART 580 Research Project


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