奧塔哥大學市場營銷碩士
奧塔哥大學-Master of Marketing市場營銷碩士,開學時間:每年3.10月開學,學制一般是1年,學分180個學分,立思辰留學360老師介紹,入學要求:本科畢業,雙非均分85%以上 ,985/211的話均分80%,主要看本科期間的專業課均分。雅思要求6.5分,單項不低於6.0
學費: 整個課程學費43073紐幣。
奧塔哥大學市場營銷碩士就業方向
就業方向:廣告客戶經理、品牌經理、營銷經理、市場研究員、產品經理、銷售經理、銷售代表
奧塔哥大學市場營銷碩士學習內容
Three compulsory papers (20 points each):
MART 460 Research Methods
MART 461 Marketing Theory
MART 462 Advanced Marketing Analysis
Four of the following elective papers, including at least two MART papers (20 points each):
BSNS 401 The Environment of Business and Economics
ENTR 411 Introduction to Entrepreneurship
ENTR 415 New Venture Strategy
MANT 454 Global Management
MART 448 Advanced Business Analytics
MART 463 Food Marketing
MART 464 Consumer Behaviour
MART 465 Retailing
MART 466 Digital Marketing
MART 467 Tourism Marketing
MART 468 Branding
MART 469 Advertising Planning and Concept Development
MART 470 Special Topic in Marketing
a suitable alternative as approved by the Head of the Department of Marketing
Plus one of the following project papers (40 points each):
MART 501 Applied Project
MART 580 Research Project
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