考研最後衝刺階段，“押題聖手”朱偉老師為各位同學精心預測了19考研必考話題和考點。
分類話題內容提供了明確的預測方向，並配套解析相應的寫作思路，提供更標準的範文，幫助各位同學在考研寫作上拿高分。
範文共有10篇，同學需提前背誦。
TOPIC
熱點話題 八：中國網絡零售購物交易額
重點表達
網絡購物 online shopping
電子商務electronic commerce
交易額transaction volume
零售業 retailing (business)
行業巨頭 industry giants
購買力 purchasing power
商業模式 business model
盈利模式 profit model
價格優勢 price advantage
促銷sales promotion
寫作思路
每年“雙十一”，國人都會見證電商銷售新紀錄的誕生。近年來，電子商務飛速發展，網絡平臺交易額逐年攀升，傳統零售業受到巨大沖擊。據統計，在2013年“雙十一”當天，天貓的交易額相當於沃爾瑪中國半年的銷售額。本題選取了另一個和互聯網相關的熱門話題——電子商務熱潮。考生可以先描述相關圖表，然後分析電子商務熱的原因：價格更低，選擇更多，可用網絡支付（不用帶大把現金）等。
分析完原因之後，考生可以另起一段，寫電子商務的發展趨勢，也可以寫傳結零售商應該如何轉變營銷策略，與電子商務競爭，避免市場份額被進一步蠶食。
高分範文
The bar chart provides China’s domestic online retail consumption over the past four years. In 2010, goods amounting to 500 billion Yuan were sold online in China, and the figure reached 800 billion Yuan in 2011. In the last year, over 1800 billion Yuan worth of commodities were purchased through the Internet.
These figures indicate that people in China are more willing to buy things via the Internet. First, the price of a certain product sold online is usually cheaper, even much cheaper than that sold in stores. Second, with the help of online transaction platforms, comparing similar products is much easier than doing so in supermarkets. Finally, when you decide to buy something online, you can pay for it by credit card rather than by cash, so you don’t have to bring a large volume of cash while shopping in a nearby store.
The boom of the online retail industry poses a threat to traditional brick-and-mortar retail businesses. Wal-Mart, the world's largest retail corporation, has closed several of its local markets in some Chinese cities. It seems that companies like Wal-Mart need to change their business model to curb the decline of consumers.
參考譯文
此柱狀圖提供了過去四年中國國內網絡零售消費額數據。2010年，通過網絡銷售的零售商品額為5000億元，到2011年，上升到8000億元。2013年，互聯網平臺銷售商品總值超過18000億元。
這些數字說明，中國人更願意通過互聯網購買商品。首先，同樣一件商品，在網上的售價通常比實體店低不少。其次，通過互聯網交易平臺，對比相似產品比在超市裡要容易許多。最後，在網上購買商品時，可以用信用卡而非現金支付，所以不用像在超市購物那樣攜帶大量現金。
互聯網零售業的極速發展給傳統零售業造成了威脅。作為世界上最大的零售業公司，沃爾瑪已經關閉了它在中國一些城市的賣場。看來，像沃爾瑪這樣的公司需要轉變營銷模式，以挽回客戶流失的局面。
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