Alibaba (NYSE: BABA) just wrapped up its tenth annual Singles Day sales event on Nov. 11, and the results present a mixed story for the Chinese e-commerce giant.
阿里巴巴剛剛於11月11日結束了它的第十個光棍節購物盛會，對於這個中國電商巨頭來說，結果是喜憂參半的。
On the one hand, the company set another sales record, moving a gross merchandise value (GMV) of $30.8 billion during the 24-hour extravaganza -- considerably higher than the $25.3 billion in online sales it recorded last year on Singles Day. That total also dwarfs the estimated $4 billion in sales Amazon produced on its most recent Prime Day in July. However, Alibaba's year-over-year Singles Day sales growth failed to live up to prior results.
一方面，該公司創造了新的銷售記錄，在此次購物狂歡中，其平臺24小時的成交總額達到了308億美元——比該公司在去年的光棍節創造的記錄253億美元高出不少。此外，這個數字也讓亞馬遜7月份的會員促銷日的40億美元成交額黯然失色。但是，阿里巴巴的雙十一成交增長率已經開始下滑了。
吳軍 2015年6月4日 阿里巴巴重磅投資：12億元參股第一財經
The Singles Day number no one wants to talk about
Alibaba's sales for Singles Day grew by 27% in yuan terms year over year, which sounds impressive until you compare it to 2017's 39% sales growth for the event -- or to any other year's rise, for that matter. This was the slowest growth rate for Singles Day sales in the decade that the company has been promoting the event.
【人們避而不談的另一個光棍節數據】
阿里巴巴的光棍節成交額比去年同比增長了27%，這聽起來很不得了，但是如果你對比去年跟前年的同比39%的增長率，或此前任何一年的同比增長率，你就不會那麼認為了。今年是該公司推動光棍節十年以來增長率最低的一年。
An ambitious 'New Retail' plan
Alibaba relayed that the main data takeaway from the event is the appearance of tangible results from its New Retail project, the company's strategic plan to revamp physical stores to allow them to combine the best of offline and online shopping experiences. Specifically, Alibaba has been using its technology and data to help such stores in China lift their sales and stay relevant in the omnichannel world.
【一個雄心勃勃的“新零售”計劃】
阿里巴巴表示，其在此次購物節中最重要的收穫是新零售計劃有了切實的成果。該計劃是阿里巴巴重振實體店的戰略計劃，目的是要整合最好的線上和線下購物體驗。阿里巴巴一直在中國在用自己的技術和數據幫助這樣的商家，提升他們的銷售額，讓他們與這個全渠道零售的世界保持關聯。（譯註：全渠道零售就是企業為了滿足消費者任何時候、任何地點、任何方式購買的需求，採取實體渠道、電子商務渠道和移動電子商務渠道整合的方式銷售商品或服務，提供給顧客無差別的購買體驗。）
While this year's Singles Day sales growth was relatively weak, the factors that weighed on it were primarily outside of Alibaba's control. And if you zoom out, China's economy is still exhibiting strength and is likely to rebound from this temporary setback. If it does sooner than later, next year's Singles Day sales growth may top 40% growth again.
雖然今年的雙十一銷售增長相對較弱，但是從根本上來說，這是超出阿里巴巴控制範圍之外的。如果你仔細觀察，中國的經濟仍然在展現著力量，也許會從此次短暫的下滑中回升。如果中國經濟儘早回升的話，明年的雙十一銷售額可能又會增長40%
評論翻譯
Carol
you are Fool indeed, can any company in the world generated $30 billion in revenue? Only "fool" like you feel disappointed.
小編真是白痴，世界上有那個公司（一天）產生了300億美元的營業額？只有像你一樣的白痴感到失望。
Kain967
Because it is not a US company?
因為不是美國公司所以失望？
Scott
30.8 billion what? Usd or in domestic currency? Both may use the $, so which is it? In USD that would be amazing? Like 4 or 5% of gdp in one day through one internet wholesaler? I think not. In Chinese currency, which it likely is, the amount is similar to prime day but much less than cyber Monday. Impressive but the title "30.8 Billion" leaves a lot of details out.
308億啥？美元還是中國貨幣？美國和中國可能都用$作貨幣符號，所以，308億美元還是人民幣？如果是美元，那不是很驚豔？豈不是在一天之內，在一次線上購物活動中，就創造了4%-5%的GDP？我覺得不是美元。文中說的可能是中國貨幣單位，如果是中國貨幣，這個數字跟亞馬遜的會員促銷日差不多，但是比網絡星期一要少得多。讓人印象深刻的文章，但是標題中的“308億”表述得不清楚。
cm
OK focusing on Ali, but there is another big online guy in china? JD? it is smaller than Ali but still formidable. look at the country as a whole, the consumer market is awesome. guess who is missing out . just look at the just concluded import expo. everyone else racked up total of $57.8 bn, but one country. guess who that is. but then reckon master of the casa blanca can care less.
好吧，焦點都在阿里巴巴身上，但是中國還有一個電子商務大企業？是叫京東吧？這個公司比阿里小，但是也不容小覷。總的來看，中國的消費市場讓人歎為觀止。猜猜誰錯過了。看看剛剛結束的進口博覽會吧，除了一個國家之外，其他各國瓜分了578億美元的採購意向合同。猜猜是誰。但是估計特朗普並不在意。
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