As the Kansas City Chiefs prepare to take on the San Francisco 49ers at the Hard Rock Stadium in Miami for Super Bowl 2020 on Feb. 2, marketers were gearing up off the field to do battle for spectators' attention.
当堪萨斯城酋长准备于2月2日在迈阿密的硬石体育场(Hard Rock Stadium)与旧金山49人队(San Francisco 49 Ers)进行2020年超级碗(Super Bowl)比赛时，营销人员正在场外准备争夺观众的注意力。
And with the cost of a 30-second spot on Fox hitting as much as $5.6 million this year, the stakes are higher than ever.
随着福克斯电视台30秒广告的成本今年达到560万美元，赌注比以往任何时候都要高。
Some advertisers are making their Super Bowl debut, with Facebook and hummus brand Sabra joining regulars like Anheuser-Busch InBev, Avocados From Mexico and Pepsi.
一些广告商正在进行超级碗的首次亮相，Facebook和鹰嘴豆泥品牌Sabra加入了安海斯-布希公司(Anheuser-Busch InBev)、墨西哥鳄梨和百事可乐(Pepsi)等常客的行列。
The game is also going to get political this year, with President Donald Trump and Michael Bloomberg's presidential campaigns buying 60-second ads.
随着唐纳德·特朗普总统和迈克尔·布隆伯格的总统竞选团队购买60秒的广告，这个游戏今年也将变得政治化。
And tech companies are making their mark, with Facebook, Google, Microsoft and Amazon airing commercials this year.
科技公司也在留下自己的印记，Facebook，谷歌，微软和亚马逊今年都在播放商业广告。
Here's a look at all the ads that are slated to run in the big game.
下面是所有预定在大型游戏中运行的广告。
(The list only includes national advertisers.
(该名单仅包括国家广告商。
Amazon
亚马逊
Amazon has released two teasers for its Super Bowl spot this year, which stars celebrity couple Ellen DeGeneres and Portia de Rossi asking people how things worked in the pre-Alexa era.
亚马逊今年发布了两个超级碗广告短片，明星夫妇艾伦·德杰尼勒斯和波西亚·德罗西询问人们在Alexa之前的时代是如何工作的。
Watch one of the teasers below:
看看下面的其中一个笑话：
Audi
奥迪
Avocados From Mexico
墨西哥的鳄梨
Avocados From Mexico will run its sixth consecutive Super Bowl spot this year.
来自墨西哥的鳄梨将在今年连续第六次出现在超级碗中。
The 30-second spot that EnergyBBDO, Havas Media, Richards Lerma and Padilla collaborated on is expected to center on America's obsession with avocados.
EnergyBBDO，Havas Media，Richards Lerma和Padilla合作制作的30秒广告预计将聚焦于美国对鳄梨的痴迷。
Here's a 15-second teaser it has released starring Golden Globe-nominated actress, singer and author Molly Ringwald:
下面是金球奖提名女演员、歌手和作家莫莉·林沃尔德主演的15秒预告片：
Michael Bloomberg
迈克尔·布隆伯格
Super Bowl 2020 is all set to become a political battlefield, with both Michael Bloomberg and Donald Trump's presidential campaigns running ads.
2020年超级碗(Super Bowl 2020)将成为一个政治战场，迈克尔·布隆伯格(Michael Bloomberg)和唐纳德·特朗普(Donald Trump)的总统竞选团队都会投放广告。
Bloomberg is shelling out $11 million to run a 60-second spot.
彭博社(Bloomberg)正斥资1100万美元运营一个60秒的广告。
Bud Light/Bud Light Seltzer
芽光/芽光苏打水
Anheuser-Busch InBev is pushing Bud Light and Bud Light Seltzer ad this year, which is its 40th as an official sponsor.
安海斯-布希英博(Anheuser-Busch InBev)今年推出Bud Light和Bud Light Seltzer广告，这是它作为官方赞助商的第40个广告。
The spot, by Wieden + Kennedy, focuses on the "mayor" of Seltzer, Pa.
现场由Wieden+Kennedy拍摄，重点放在宾夕法尼亚州萨尔茨的“市长”身上。
Watch the teaser here:
观看此处的挑逗：
Budweiser
百威
Budweiser is known for its memorable Super Bowl ads, and this year's, by David Miami and filmmaker Kathryn Bigelow, runs 60 seconds.
百威啤酒以其令人难忘的超级碗广告而闻名，今年的广告由大卫·迈阿密和电影制作人凯瑟琳·毕格罗制作，时长60秒。
The ad, released on Jan. 23, aims to celebrate the best of the American spirit and juxtaposes everyday acts of kindness and epic personal achievements with some of the most common labels placed on people.
1月23日发布的这则广告旨在庆祝“美国精神的精髓”，并将日常善举和史诗般的个人成就与一些最常见的标签放在一起。
Watch it below:
请在下面观看：
Cheetos
奇多
Cheetos is returning to the Super Bowl after 11 years, with a 30-second spot by Goodby Silverstein & Partners featuring rapper MC Hammer and his song "Can't Touch This."
奇多在11年后重返超级碗，Goodby Silverstein&Partners推出了30秒的广告，特色是说唱歌手MC Hammer和他的歌曲“Can‘t Touch This”。
Watch the teaser below:
请观看下面的挑逗：
Coca-Cola
可口可乐
Coca-Cola is returning to the Super Bowl with a 60-second commercial after a hiatus in 2019.
在2019年中断之后，可口可乐(Coca-Cola)将重返超级碗(Super Bowl)，播出一段60秒的广告。
The soda giant hasn't revealed which of its brands will be featured in the ad, but there's speculation that it will advertise either Coke Energy or a sparkling water called Aha.
这家汽水巨头还没有透露它的哪些品牌将出现在广告中，但有猜测称，它将为可口可乐能源或名为Aha的汽水做广告。
The beverages are set to launch in January and March, respectively.
这两款饮料分别定于1月和3月推出。
Discover
发现
閱讀更多 甘河一老漢 的文章
