As your number-one ROI chaser, I'm here with another tale of a business getting it wrong.
作為你的頭號ROI追逐者，我在這裡為你帶來另一個企業出錯的故事。
You see, I am trying to sign up my daughter for dance classes.
你看，我正試著為我的女兒報名參加舞蹈課。
Four of them.
四個。
She loves dance, has been on company teams before and is ready to go “all in” (i.e. they're about to get a payday from me over and over again).
她喜歡“舞”，在“舞”之前加入過公司團隊，並準備“全力以赴”(也就是說，“他們將一次又一次地從我這裡拿到發薪日)。”
The problem is, I can’t get the dance studio to take my money.
問題是，我不能讓舞蹈工作室拿走我的錢。
I’ve tried emailing, calling, showing up in person only to find it closed, showing up in person when they are open.
我試過發電子郵件，打電話，親自出現卻發現它關閉了，當他們開門的時候親自出現。
None of it has worked so far.
到目前為止，這些措施都沒有奏效。
The latest exchange involved the owner telling me to use a different email address because the one that I used requires him to log in, and he always has trouble doing it.
最近的一次交流涉及到所有者告訴我使用不同的電子郵件地址，因為我使用的電子郵件地址要求他登錄，而他總是很難做到這一點。
This was in response to my last message that asked for us to sign her up.
這是對我上一條要求我們註冊她的消息的回應。
Seriously.
說真的。
If the school wasn’t so close to our house and I hadn’t heard such great things about their program, I would have given up a long time ago.
如果學校不是離我們家這麼近，我也沒有聽說過他們的項目這麼棒，我早就放棄了。
As I am sure many have.
我相信很多人已經這樣做了。
Can you imagine how much they have lost in sales?
你能想象他們在銷售中損失了多少嗎？
So the question is: Is this happening inside of your business, too? Before you're quick to say no, ask yourself: Was there ever a question that came into our website that took me a minute to respond to? Did I ever miss someone contacting us on social media? Was there a voicemail that got lost somewhere? Does my team always capture every lead?
所以問題是：這種情況是否也發生在你的企業內部？在你迅速說不之前，問問你自己：我們的網站上有沒有一個問題讓我花了一分鐘時間回覆？我有沒有錯過有人在社交媒體上聯繫我們？有沒有語音信箱丟在哪裡了？我的團隊總是抓住每一條線索嗎？
I know that at Powerful Professionals Business Coaching, we occasionally mess this up for sure.
我知道，在強大的專業企業教練，我們偶爾會搞砸這一點，這是肯定的。
And when we do, it hits that pit in my stomach normally reserved for roller coasters and grownups wearing clogs.
當我們這樣做的時候，它擊中了我胃裡通常留給過山車和穿木偶的成年人的那個坑。
Related: The 1 Secret You Need to Know to Increase Sales
相關：增加銷售額需要知道的1個秘密
To elminate the need for such a moment of angst, I browse the inquiries that come into our customer service team a few times a week, and we’ve built time into our planning to comb through all channels to make sure everyone is answered.
為了消除這種焦慮的需要，我每週瀏覽幾次進入我們客戶服務團隊的詢問，我們在計劃中安排了時間來梳理所有渠道，以確保每個人都得到答覆。
We even hired a VA whose only job is to monitor and reply to my social media messages and comments so we don’t miss anything any longer.
我們甚至聘請了一位VA，他唯一的工作就是監控和回覆我的社交媒體消息和評論，這樣我們就不會再錯過任何東西了。
These systems collectively plugged the hole of missed sales opportunities and increased revenue without inreasing ad spend.
這些系統在不增加廣告支出的情況下，共同填補了錯失的銷售機會和增加收入的漏洞。
Are there sales opportunities you are missing that can be captured right now? Look for a chance to make a sale that exists in front of you now and ...
您是否錯過了可以立即捕獲的銷售機會？尋找一個機會來做一個現在就在你面前的銷售，並且…。
Take. Their.
拿著。他們的。
Money. Schedule time this week to get it done.
錢。安排這周的時間來完成它。
And now I’m off to camp out in front of the dance studio with a wad of cash to see what happens next.
現在，我要帶著一大筆現金去“舞蹈”演播室前露營，看看下一步會發生什麼。
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