漢堡王最近又搞事情啦，但是結果似乎卻不盡如人意。
為了迎合素質主義者的需求，漢堡王新推出了一款純植物做成的漢堡，但是很多人吃過後卻表示非常失望。
Vegetarian and vegan fans of Burger King were excited when the chain announced a new plant-based burger, but their hopes were dashed shortly after its release.
當漢堡王連鎖店宣佈推出一種新的植物漢堡時，素食主義者和喜好素食的人都很期待。但很快，他們的希望就破滅了。
Today, fast food giant Burger King launches a new take on the Whopper across the UK --- a plant-based burger made of soy that's known as the Rebel Whopper. However, it comes with a bit of a catch.
今天，快餐業巨頭漢堡王在全英國推出了一款全新的“大雜燴”--種由大豆製成的植物漢堡，被稱為“叛軍大雜燴”。不過，這種植物漢堡也引起了一些風波。
While this treat may sound ideal for all those taking part in Veganuary, it turns out, it's not actually suitable for vegans or vegetarians.
雖然這種漢堡聽起來對素食主義者來說都很理想，但事實證明，它並不適合素食主義者或喜好素食的人。
This is because the Rebel Whopper is cooked on the same grill as beef burgers, meaning a great deal of non-meat eaters won't be able to consume it.
該漢堡和牛肉漢堡在同一個烤架上烹製，這意味著很多非肉食者將無法食用。
Understandably, this has caused controversy with many people taking to social media to share their frustration.這引起了許多人的爭議，他們通過社交媒體來分享自己的沮喪。
One disgruntled person wrote: "Not suitable for vegetarians let alone vegans. What is the point?"
一個人表示很不滿，他寫道：“這種植物漢堡都不適合喜好素食的人，更不用說素食者了。推出這種漢堡的意義在哪裡?”
Another asked: "How can Burger King be so unbelievably stupid? They've a new veggie burger which they are cooking on same grill as the dead ground up into tiny pieces cow burger, so it gets covered in cow fat."
另一個人問道：“漢堡王怎麼會這麼愚蠢?他們推出素食漢堡，卻跟牛肉漢堡放在同一個烤架上烹製，就像把素食漢堡烤成小塊的牛肉漢堡一樣，上面全都是牛油。”
Someone else added: "What a wasted opportunity. Burger King have shot themselves in the foot by not making the meat free burger available to vegetarians like me and those on a plant based diet. Didn't Greggs vegan sausage roll success teach them anything? "
還有人補充說：“真是浪費機會。漢堡王沒有給素食者和喜好素食的人提供無肉漢堡，簡直就是搬起石頭砸自己的腳。格雷格(當地快餐店)素食香腸卷的成功沒有教會他們什麼嗎?”
Despite the backlash, Burger King believe their new product is a "game changer". The soy-based burger is being targeted at "flexitarians", people who wish to cut down on their meat consumption.
儘管如此，漢堡王仍然相信他們的新產品是一個“改變遊戲規則的人”。這種素食漢堡是以大豆為原料，它的目標是那些希望減少肉類消費的“彈性素食者”。
Katie Evans, the marketing director for the fast food chain, said: "This really is a game changer - we wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we're thrilled with the result."
這家快餐連鎖店的營銷總監凱蒂·埃文斯說：“這真的是一場變革--我們希望我們的第一款以純植物為基礎的漢堡能儘可能地保留食物本來的味道，我們對這個結果很滿意。”
And it seems there are some who agree with her and support the launch.
似乎也有一些人表示贊同並支持這款漢堡走向市場。
"This plant burger has been available in Australia for months from Hungry Jacks(local version of BK)," replied one Twitter user. "I don't think vegans want something that looks like a bit of cooked dead animal meat anyway. It is actually quite good and replaced my meat burgers from BK/HJ."
一位推特用戶回答說：“這種植物漢堡已經在澳大利亞的Hungry Jacks(BK的本地版本)上市好幾個月了。”我認為素食主義者並不想要那些煮熟的動物肉的東西。而這款植物漢堡實際上相當不錯，讓我在BK/HJ有了新的選擇。”
This isn't the first time Burger King have come under fire for a vegetarian burger. Back in July the company released a new halloumi burger, to the delight of those who don't eat meat. However, the same problem was encountered---the burger was being cooked in the oil that was used for both chicken and fish.
這並不是漢堡王第一次因為素食漢堡而受到抨擊。早在7月份，該公司就發佈了一款新的halloumi漢堡，以滿足那些素質主義者。然而，他們也遇到了同樣的問題--漢堡包是在用於炸雞肉和魚的油中烹調的。
Speaking to Metro at the time, a spokes person for the company explained why it was prepared in this way. They said: "At this moment in time we’re not operationally able to facilitate separate fryers and oil filtration systems in all of our restaurants.
該公司發言人當時在接受麥德龍採訪時解釋了為什麼要這樣做。他們說：“在這個時候，我們還不能在我們所有的餐廳裡提供單獨的油炸鍋和濾油系統。
"However this is a focus for us and our team are actively looking into solutions for how we can change this in the future."“然而，這是一個重點問題，我們的團隊正在積極尋找解決方案，以便在未來改變這種局面。”
多知道一點
Burger King
漢堡王(Burger King)是美國的跨國快餐連鎖店。成立於1952年。截至財政年度2011年為止，漢堡王已擁有超過12400家連鎖據點，分佈於73個國家。總體來說，漢堡王是全球第5大的快餐店，僅次於賽百味、肯德基、麥當勞和必勝客。
•1954年：詹姆士、大衛在美國佛羅里達州邁阿密共同經營創設第一家“漢堡王”。
•1975年：推出“汽車外賣窗口”服務。
•1980年：漢堡王正式進入香港，第一家餐廳位於旺角西洋菜南街。
•2005年：漢堡王首次進入中國，第一家餐廳位於上海靜安寺。
•2006年：漢堡王公司在紐約證券交易所上市。
•2019年：漢堡王在中國獨家特許加盟商，
漢堡王以漢堡、薯條、軟性飲料、奶昔和甜點為主。後逐漸加入雞肉、魚肉和蔬食等非牛肉單品，如沙拉和無肉漢堡。
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