第十二期【星巴克】

DAY 15 原文

William Blair的分析師Sharon Zackfia 想了解星巴克的新市場的情況

「聽力錄音」

「聽力原文」

Sharon, we couldn't be more pleased with the performance of the Channel Development business, in particular the Global Coffee Alliance. Through the quarter, we saw acceleration into 40 markets around the world where we have our products available through grocery as well as foodservice. We also are on path by the end of this quarter that we're in to be in over 50 markets.

莎倫，我們對渠道開發業務的表現感到非常滿意，特別是全球咖啡聯盟。本季度，我們在全球40個市場看到了加速發展，我們的產品可以通過雜貨店和食品服務獲得。到本季度末，我們還將進入50多個市場。

Our product sales continue to be significantly ahead of expectations, both in terms of packaged coffee, Nespresso capsules, as well as Dolce Gusto. When you look at our core business here in the US, Starbucks brand outgrew the total category for coffee. Roast and ground share grew 80 basis points. K-Cup share grew 40 basis points. And we've got some exciting new items that are coming up.

我們的產品銷售繼續大大超過預期，無論是包裝咖啡，雀巢膠囊，以及Dolce Gusto咖啡機。當你看看我們在美國的核心業務，星巴克的品牌增長超過了咖啡的總類別。烤肉和磨碎的份額增長了80個基點。K-Cup的份額增長了40個基點。我們有一些令人興奮的新項目即將推出。

Later this spring, we previously announced that we're launching premium soluble coffee, which will – we're excited about and a big opportunity internationally with that. And then the launch that we had with our creamers of four flavors we're now expanding to an additional two new flavors given the recent success. So the Global Coffee Alliance itself is performing very well around the world, and it's helping us continue to grow the Starbucks brand and amplify the brand, as Kevin highlighted in his comments earlier.

今年春天晚些時候，我們之前宣佈，我們將推出優質可溶性咖啡，這將是一個激動人心的國際機會。然後我們推出了四種口味的面霜，考慮到最近的成功，我們現在正在擴展到另外兩種新口味。因此，正如凱文在早些時候的評論中所強調的那樣，全球咖啡聯盟本身在全球的表現非常好，它幫助我們繼續發展星巴克品牌，擴大星巴克品牌。

「金融重點詞彙解析」

1. Channel Development business：一個公司試圖通過一個特定的銷售渠道或多個渠道的組合來增加銷售額的情況，一種為增加全球銷售額而制定的渠道發展戰略。

2. Dolce Gusto：是雀巢咖啡推出的一款膠囊咖啡機，於2006年相繼在瑞士、德國和英國推出。第二年，該產品在西班牙問世。2013年10月22日，這一風靡歐美的膠囊咖啡機進駐中國大陸市場，是雀巢咖啡歷史上最具創意的產品之一，它不僅幫助消費者用簡單的方法享受一杯醇香的咖啡，而且以創新的技術和設計為雀巢咖啡品牌注入了時尚的活力。

3. Nespresso capsules：泛指雀巢咖啡膠囊

4. K-Cup：Keurig公司的旗艦產品K-Cup沖泡系統，設計用於沖泡一杯咖啡、茶、熱巧克力或其他熱飲。咖啡渣裝在一個一次性的咖啡容器裡，叫做“k杯”咖啡盒，由塑料杯、鋁蓋和過濾器組成。

「商業佳句速記」

1. we couldn't be more pleased with the performance of…

我們對……的表現非常滿意。

2. We also are on path…

我們也在…的路上