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說起京東，現在的新聞似乎往往是圍繞章澤天的。
Speaking of JD.com, the media seem to be only interested in Zhang Zetian.
似乎只有這位老闆娘的八卦和新動向才能引起大眾的注意。
It appears that only the gossip and news of the boss’s wife can draw the public attention.
不過我們今天要講的和她無關，而是一段京東早期的創業故事。
However, what we talk about today has nothing to do with her, instead, it is a story from JD’s early years in business.
如果要給早期的京東找一個最恰當的形容詞，那應該就是“節儉”。
If you want to find the most appropriate word to describe JD in the early years, it should be “frugal”.
劉強東一直相信價格的力量，會想盡所有可能的辦法來壓低價格。
Liu Qiangdong has always believed in the power of prices and tried every possible way to drive down prices.
別的商家通常想的是怎麼多賺一點，而劉強東想的往往是怎麼少賺一點來增加用戶粘性。
Other businessmen usually want to raise the prices to make more money, but Liu Qiangdong often thinks about how to earn less to increase stickiness.
為了維持這種低價策略，劉強東和他的團隊一直努力維持著非常節儉的運作方式。
In order to maintain this low-price strategy, Liu Qiangdong and his team have been working hard to keep a very frugal operation.
其中最有趣的應該就是今天的這個故事，當時京東的主要業務之一是賣光盤。
The most interesting is that one of JD’s major businesses was selling CDs at the time.
為了節省成本，劉強東要求每個員工都帶一些廢紙箱到公司去。
In order to cut expenses, Liu Qiangdong asked each employee to bring some waste cartons to the company.
下班之後，大家就會把這些紙箱改造成裝光盤的盒子。
After work, they would convert these cartons into CD containers.
而且，他們不只是回收自己家用過的紙箱，還抓住各種機會回收任何可以利用的紙箱。
What’s more, they not only recycled cartons that they found at home, but also seize every opportunity to recycle any available cartons.
有一次，劉強東開著自己的紅旗轎車，看見一對夫妻正在扔廢棄紙箱，就下車把這些紙箱裝到自己的後備箱裡去了。
On one occasion, Liu Qiangdong was driving his Hongqi (Red Flag) car and saw a couple throwing away discarded cardboard boxes. He stopped his car and loaded the boxes into the trunk of his car.
結果他聽到那個妻子對丈夫說：“你看看，你混得還不如一個撿破爛的，人家撿破爛的都開紅旗了。”
At that moment, he heard the wife speaking to her husband, “You’re not as good as a garbage collector. Just take a look at him, he drives a luxury car.”
當然，現在的京東已經不去收破爛了。
Of course, today’s JD does not have to collect garbage anymore.
不過它還是沿襲了各種其創立初期的優良傳統，只不過是在以不同的方式體現而已。
However, it still followed various fine traditions from its earlier days, only in different ways.
一個公司做大了以後，人們對它的看法就很容走向兩個極端。
When a company becomes bigger, people’s opinions about it can easily go to two extremes.
要麼把它當成一個無比厲害的精英集結地，要麼把它看成某種險惡的幕後惡人。
They either treat it as a terrific place where the elite gather or treat it as a sort of sinister evildoer.
人們往往忘了，不管多大的公司都是由一個又一個普通的決策累計起來的。
People tend to forget that no matter how big a company is, it grows by one ordinary decision after another.
真正有價值的東西，總要剝開噪音才看得見。
Truly valuable things are only visible when you ignore the noise.
完
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