Innovation extends through all forms of business.
創新發生在各個領域中。
It is as important to a bank, an insurance company or retail store as it is to a manufacturing of engineering business.
無論是對銀行、保險公司、零售商店，還是對製造業、工程公司而言，創新都同樣重要。
In the organization of business enterprise innovation can therefore no more be considered a separate function than marketing.
因此在企業組織中，創新就和營銷一樣，並非獨立的功能。
It is not confined to engineering or research but extends across all parts of the business, all functions, all activities.
需要創新的不限於工程或研究部門，而是延伸到企業的所有領域、所有部門、所有活動中。
It is not, to repeat, confined to manufacturing business alone.
我必須再重複一次，不只是製造業需要創新。
Innovation in distribution has been as important as innovation in manufacturing; and so has been innovation in an insurance company or in a bank.
銷售渠道的創新也同樣重要，而保險公司和銀行業的創新也很重要。
REFERENCE:
- innovation 創新
- extend through 貫穿
- bank 銀行
- insurance company 保險公司
- retail store 零售商店
- manufacturing 製造業
- engineering business 工程公司
- organization of business enterprise 企業組織
- therefore 因此
- consider 視為，認為
- separate function 獨立的功能
- marketing 營銷
- confined to 限於
- research 研究
- extend across 延伸，橫跨
- activity 活動
- repeat 重複
- distribution 銷售渠道
本文內容來源參考書籍《管理的實踐》
The Practice of Management
Peter F. Drucker
* 本書為第一部從實際執行層面立論的管理學書籍，第一部兼顧管理現有企業和創新未來企業的著作
