對於新手賣家而言，常常會感到困惑的問題之一是：如何選一個細分領域來聚焦產品。實際市場上並沒有所謂的“完美”利基，有的熱賣品類並不容易再複製，因為市場可能已經達到飽和。相反賣家選擇一些小眾且競爭沒有那麼激烈的細分市場，才更有利可圖。
但“盲人摸象”式的嘗試可能會更容易讓你在栽跟頭，因為並非所有細分市場都是一顆搖錢樹。要真的選對產品，你還需要做足功課，通過系統化的工作來研究產品的整個市場情況。
為此本文盤點了31個細分品類並進一步細分成了720+的小類目，以供賣家參考。由於類目過多，本文將分為上下兩篇。
附：值得收藏！650+“小而美”的細分子類目超全盤點，誰會是你心中的No.1？（下篇）
1、時尚
毋庸置疑，時尚品類一直都是炙手可熱的利基市場之一。除衣服、鞋子、配飾等，時尚還包含許多子細分市場，包括：
·Handbags/手提包
·Belt Buckles/皮帶扣
·Belts/腰帶
·Collar Tips/領針
·Fascinators & Headpieces/頭飾和頭盔
·Gloves & Mittens/手套和連指手套
·Hair Accessories/頭飾
·Handbag Accessories/手袋配件
·Handkerchiefs/手帕
·Hats/帽子
·ID & Document Holders/證件夾
·Key Chains, Rings & Finders/鑰匙扣&吊環
·Organizers & Day Planners/記事本&日程計劃本
·Scarves & Wraps/圍巾&披肩
·Shoe Charms/鞋子吊墜
·Sunglasses & Fashion Eyewear/太陽鏡& 時尚眼鏡
·Ties/領結
·Umbrellas/雨傘
·Wallets/錢包
·Wristbands/護腕
2、醫療健康
醫療健康是另一個有前途的利基市場，擁有許多可盈利的產品和巨大的利潤空間。該類別下有許多子細分市場：
·Over-The-Counter Diabetic Aids/非處方糖尿病藥物
·Ear Care Products/耳部護理產品
·Feminine Care & Hygiene Products/女性護理及衛生用品
·First Aid Products/急救產品
·Foot Creams & Treatments/足霜及護理
·Hand Sanitizers/消毒殺菌潔手劑
·Hot & Cold Therapies/冷熱療法
·Medical Monitoring & Testing Equipment/醫療監控及檢測設備
·Over-The-Counter Medicine/非處方藥
·Pill Boxes & Pill Cases/藥盒
·Sexual Wellness Products/性健康產品
·Sleeping Aids/助眠產品
·Smoking Cessation Products/戒菸產品
·Squeezable Stress Relievers/可壓縮減壓產品
·Daily Living Aids/弱殘人用品
·Mobility Furniture & Fixtures/無障礙傢俱及裝置
·Mobility/Walking Equipment/移動及行走設備
·Orthopedic Products & Supports/骨科產品及支架
·Acupressure Supplies/按摩用品
·Acupuncture Supplies/針灸用品
·Aromatherapy Supplies/芳香療法用品
·Alternative Remedies Detox Pads/替代療法排毒墊
·Electrotherapy Devices/電療法設備
·Herbal Remedies & Resins/草藥及樹脂
·Homeopathic Remedies/順勢療法
·Ion Foot Baths/離子足浴
·Iridology Supplies/虹膜用品
·Light Therapy Devices/光線療法設備
·Magnetic Therapy Devices/磁治療設備
·Neti Pots & Cleansers/洗鼻壺及清潔劑
·Self-Help Audiovisuals/自助視聽教具
·Titanium Therapy Devices/鈦治療設備
·Electric Toothbrushes/電動牙刷
·Standard Toothbrushes/標準牙刷
·Air & Water Dental Flossers/水牙線
·Children's Oral Care Products/兒童口腔護理產品
·Dental Floss & Flossers/牙線
·Denture Care Products/假牙護理產品
·Mouthwash/漱口水
·Tongue Cleaners/舌頭清潔
·Toothbrush Replacement Heads/牙刷可更換刷頭
·Toothpaste/牙膏
·Teeth Whitening Products/牙齒美白產品
·Sexual Wellness Body Enhancing Devices/性健康身體增強設備
·Condoms & Contraceptives/避孕套和避孕藥
·Sex Lubricants & Lotions/性潤滑劑
·Sexual Fantasy, Fetish & Sex Accessories/性幻想，戀物癖和性配件
·Sex Toys/性玩具
·Sexual Remedies & Supplements/性療法和增補劑
·Contact Lens Care Solutions/隱形眼鏡護理液
·Contact Lens Cases/隱形眼鏡盒
·Eyeglass Cases/眼鏡盒
·Eye Drops & Wash/眼藥水及洗液
·Eyeglass Cloths & Sprays/眼鏡布和噴霧劑
·Eyeglass Frames/鏡框
·Eyeglass Straps & Cords/眼睛帶及繩
·Eyepatches & Eyeglass Patches/眼罩及眼鏡罩
·Low Vision Magnifiers/低視力放大鏡
·Prescription Glasses/驗光眼鏡
·Reading Glasses/老花鏡
·Eyeglass Replacement Lenses/研究更換鏡片
·Dietary Supplements/膳食補充劑
·Dietary Supplement Accessories/膳食補充劑配件
·Supplemental Energy Bars, Shakes & Drinks/補充能量棒，奶昔及飲品
·Herb & Botanical Dietary Supplements/草藥和植物性膳食補充劑
·Dietary Sports Supplements/飲食運動營養補充品
·Vitamin & Mineral Health Supplements/維生素和礦物質保健品
·Weight Management Supplements/體重控制補充品
·Appetite Control, Suppressants/食慾控制抑制劑
·Body Fat Analyzers/身體脂肪分析儀
·Weight Management Detox & Cleansers/體重管理排毒和清潔
·Weight Management Fat Burners/體重燃脂器
·Meal Replacement Drinks/代餐飲料
·Weight Management Scales/體重秤
·Weight Loss Kits & Accessories/減肥工具及配件
·Weight Loss Program Foods/減肥食品
·Weight Loss Supplements/減肥補充劑
3、珠寶
珠寶一直以來都是高利潤品類，這是一個專門針對女性的細分市場。儘管該品類的競爭同樣激烈，但其眾多子類別仍然利好：
·Engagement Rings/訂婚戒指
·Engagement & Wedding Ring Sets/訂婚及結婚戒指套裝
·Wedding & Anniversary Bands/結婚及紀念日對戒
·Bridal & Wedding Party Jewelry/新娘和婚宴珠寶
·Fashion Anklets/腳鏈
·Body Jewelry/貼身首飾
·Fashion Bracelets/手鍊
·Fashion Charms & Charm Bracelets/串飾及手鍊
·Fashion Earrings/耳環
·Fashion Eyeglass Chains & Holders/眼鏡鏈和支架
·Fashion Hair & Head Jewelry/頭飾
·Fashion Jewelry Sets/首飾套裝
·Fashion Necklaces & Pendants/項鍊和吊墜
·Fashion Pins & Brooches/胸針
·Fashion Rings/戒指
·Fashion Toe Rings/腳戒
·Fashion Wristbands/手鐲
4、男裝
目前男裝市場的潛力不容忽視，海外越來越多的男性開始注重穿著打扮。男裝本身就是細分市場，其又很多細分市場：
·Men’s Casual Shirts/男士休閒襯衫
·Men’s Dress Shirts/男士商務襯衫
·Men’s T-Shirts/男士體恤衫
·Men’s Athletic Apparel/男士運動裝
·Men’s Blazers & Sport Coats/男士運動夾克和運動外套
·Men's Coats & Jackets/男士外套和夾克
·Men's Jeans/男士牛仔褲
·Men's Pants/男士褲裝
·Men's Shorts/男士短褲
·Men's Sleepwear & Robes/男士睡衣和睡袍
·Men's Socks/男士襪子
·Men's Suits/男士西裝
·Men's Sweaters/男士毛衫
·Men's Sweats & Hoodies/男士汗衫和衛衣
·Men's Swimwear/男士泳衣
·Men's Underwear/男士內褲
·Men's Vests/男士背心
5、鞋子
鞋子是另一個在全球普遍的利基市場。無論你在哪裡銷售，你都會發現鞋子的巨大市場。不同的國家、地區及場合都包含不同的流行款式，其子類別包括：
·Baby Shoes/嬰兒鞋
·Boy Shoes/男童鞋
·Girl Shoes/女童鞋
·Women’s shoes/女士鞋
·Men's Shoes/男士鞋
6、手錶
市面上有很多不同類型的手錶可出售。你甚至可以通過風格、人群等來進行區分：
·Antique Pocket Watches/古董懷錶
·Modern Pocket Watches/現代懷錶
·Pocket Watch Tools & Parts/懷錶工具及零件
·Pocket Watches/懷錶
·Key Ring Watches/鑰匙鏈手錶
·Necklace Watches/項鍊手錶
·Nurse Watches/護士手錶
·Ring Watches/戒指表
·Watch Batteries/手錶電池
·Wristwatch Bands/手錶帶
·Watch Boxes, Cases & Winders/手錶盒、錶殼和上鍊條
·Watch Parts, Tools & Guides/手錶零件及工具
7、電子產品
電子產品也是目前大熱炙的利基市場之一，其包含眾多子類別，包括電動牙刷、電動剃鬚刀以及手機配件等等。
·Binoculars & Monoculars/雙筒望遠鏡及單筒望遠鏡
·Binocular Cases & Accessories/雙筒望遠鏡盒及配件
·Telescopes/望遠鏡
·Telescope Parts & Accessories/望遠鏡配件
·Binoculars &Telescopes /雙筒望遠鏡及望遠鏡
·Camera & Photo Accessories/相機及相片配件
·Camera Drones/航拍無人機
·Camera Drone Parts & Accessories/航拍無人機零件及配件
·Camera Manuals & Guides/相機手冊和指南
·Digital Cameras/數碼相機
·Digital Photo Frames/數碼相框
·Film Photography Equipment/膠片攝影設備
·Camera Flashes & Flash Accessories/照相機閃光燈及閃光燈配件
·Camera Lenses & Filters/照相機鏡頭和濾光片
·Photo Studio & Lighting Equipment/攝像工作室及照明設備
·Camera Replacement Parts & Tools/相機可更換零件及工具
·Camera Tripods & Supports/相機三腳架和支撐
·Video Production & Editing Equipment/視頻製作和編輯設備
·Vintage Movie & Photography Equipment/復古電影及照片設備
·Accessory Bundles for Camera and Camcorder/照相機和攝像機配件套裝
·Camcorder and Camera Batteries/攝像機和相機電池
·Camera Battery Grips/相機電池握把
·Camera Cables & Adapters/攝像機電纜和適配器
·Camcorder Tapes & Discs/攝像機磁帶和光盤
·Camera & Camcorder Lights/照相機及攝像機燈
·Camera Cases, Bags & Covers/相機盒、包、套
·Camera Chargers & Cradles/相機充電器和支架
·Camera Cleaning Equipment & Kits/照相機清潔設備和工具
·Camera LCD Hoods/相機液LCD罩
·Camera Memory Cards/相機內存
·Camera Memory Card Cases/相機內存
·Camera Memory Card Cases Readers & Adapters/相機內存卡盒讀卡器和適配器
·Camcorder Microphones/攝像機麥克風
·Photo Albums & Storage Equipment/相冊和存儲設備
·Camera Remotes & Shutter Releases/相機遙控器和快門開關
·Camera Screen Protectors/相機屏幕保護器
·Camera Straps & Hand Grips/相機揹帶和把手
·Underwater Camera Cases & Housings/水下照相機外殼
·Camera Viewfinders & Eyecup/相機取景器和鏡圈
·Camera & Photo Accessories/相機及相片配件
·Camera Lenses/照相機鏡頭
·Camera Lens Filters/鏡頭過濾器
·Auxiliary/Conversion Camera Lenses/輔助或轉換相機鏡頭
·Camera Lens Filter Rings & Holders/相機鏡頭濾環和支架
·Camera Lens Adapters, Mounts & Tubes/相機鏡頭適配器，支架和攝像管
·Camera Lens Caps/鏡頭蓋
·Camera Lens Hoods/鏡頭遮光罩
·Camera Tripods & Monopods/相機三腳架和單腳架
·Camera Stabilizers/相機平衡器
·Camera Tripod Heads/相機三腳架頭
·Vehicle Electronics & GPS/汽車電子及GPS
·Car GPS Units/汽車GPS設備
·Car GPS Accessories & Tracking/汽車GPS配件和跟蹤
·12-Volt Portable Appliances in Consumer Electronics/12伏便攜式電器消費電子產品
·Car Alarms & Security/汽車警報及防盜
·Car Audio in Consumer Electronics/汽車音響消費電子產品
·Car Video Monitors/汽車視頻監控
·Car Audio & Video Installation Equipment/汽車影音安裝設備
·Car Electronics Accessories/汽車電子配件
·Marine Audio in Consumer Electronics/船用音箱消費電子產品
·Car Radar & Laser Detectors/汽車雷達和激光探測器
·Cell Phones & Accessories- Electronics/手機及配件-電子產品
·Batteries- Cell Phones & Accessories/電池-手機及配件
·Cables & Adapters- Cell Phones & Accessories/電纜和適配器-手機及配件
·Cases, Covers, & Skins- Cell Phones & Accessories/手機殼、手機套及外殼-手機及配件
·Cell Phone Accessories- Cell Phones & Accessories/手機配件-手機及配件
·Cell Phone Parts- Cell Phones & Accessories/手機零件-手機及配件
·Cell Phones & Smartphones- Cell Phones & Accessories/手機及智能手機-手機及配件
·Chargers & Cradles- Cell Phones & Accessories/充電器及底座-手機及配件
·Headsets- Cell Phones & Accessories/耳機--手機及配件
·Screen protectors- Cell Phones & Accessories/屏保-手機及配件
·Smart Watches/智能手錶
·Cables & Connectors/電纜及接插件
·Computer Components & Parts/電腦零組件
·Desktops & All-In-Ones-/桌面&一體機
·Drives, Storage & Blank Media/驅動器、存儲和空白媒介
·Enterprise Networking & Servers/企業級網絡及服務器
·Home Networking & Connectivity/家庭網絡及服務器
·Keyboards, Mice, & Pointing/鍵盤、鼠標和指向裝置
·Laptop & Desktop Accessories/筆記本電腦及臺式機配件
·Laptops & Netbooks/筆記本與上網本
·Manuals & Resources/手冊和資源
·Monitors, Projectors & Accessories/顯示器、投影儀和配件
·Power Protection, & Distribution/功率保護裝置及配電
·Printers, Scanners, & Supplies/打印機及掃描儀
·Software- Computer & Tablets/軟件-電腦和平板電腦
·Tablet & eBook Readers/平板和電子書閱讀器
·Tablet & eBook Readers Accessories/平板和電子書閱讀器配件
·Tablet & eBook Readers Parts/平板和電子書閱讀器零件
·Vintage Computing/老式計算機
8、遊戲
不管是智能手機上的簡單遊戲，還是功能強大的主機遊戲或遊戲機遊戲，遊戲主機及周邊產品迅速增長，以下是一些能夠給你帶來巨大收益的遊戲細分市場
·Prepaid Gaming Cards/預付費遊戲卡
·Replacement Parts & Tools/替換零件及工具
·Strategy Guides & Cheats/視頻遊戲策略指南和技巧
·Video Game Accessories/視頻遊戲配件
·Video Game Memorabilia/視頻遊戲紀念品
·Video Game Merchandise/視頻遊戲商品
9、嬰幼兒
該利基主要針對剛出生的嬰兒和蹣跚學步幼兒，你可以向新生兒父母出售很多不同玩具及配件等。
·Baby Gear/嬰孩用品
·Baby Activity Centers/嬰兒固定式活動中心
·Baby Gyms & Play Mats/嬰兒健身及遊戲墊
·Baby Jumpers/嬰兒連體衣
·Baby Swings/嬰兒鞦韆
·Baby Bouncers & Vibrating Chairs/嬰兒吊椅及振動儀
·Baby Playpens & Play Yards/嬰兒護欄及遊戲圍攔
·Baby Play Shades & Tents/嬰兒遊戲遮陽板和帳篷
·Baby Walkers/嬰兒學步車
·Baby Monitors/嬰兒監視器
·Baby Proofing/嬰兒防護設備
·Baby Thermometers/嬰兒溫度計
·Baby Bed Rails/嬰兒床護欄
·Baby Car Window Signs & Decals/嬰兒車窗標誌和貼花
·Baby Hearing Protection Earmuffs/嬰兒聽力保護耳罩
·Baby Safety Gates/嬰兒安全門欄
·Baby Shopping Cart Covers/嬰兒購物車套
·Toddler Safety Harnesses/學步安全帶
·Baby Scales/嬰兒秤
·Baby Bath Tubs/嬰兒浴桶
·Bath Tub Seats & Rings for Babies/浴缸座椅及浴盆環
·Baby Bathing Accessories/嬰兒沐浴配件
·Baby Bathing & Grooming Gift Sets/嬰兒沐浴和美容禮品套裝
·Baby Health & Grooming products/嬰兒保健和美容產品
·Baby Shampoos & Soaps/嬰兒洗髮水和香皂
·Skincare for Babies/嬰兒護膚品
·Baby Towels & Washcloths/嬰兒毛巾
·Baby Wipe Warmers/嬰兒溼巾加熱器
·Baby Wipes/嬰兒溼巾
·Baby Changing Pads & Covers/嬰兒尿布墊
·Baby Cloth Diapers/嬰兒尿布
·Diaper Bags/尿布袋
·Diaper Covers/尿布套
·Diaper Disposal Supplies/尿布處置用品
·Diaper Stackers/尿布收納袋
·Baby Disposable Diapers/嬰兒一次性尿布
·Baby Swim Diapers/嬰兒游泳尿布
·Nursery Bedding Sets/兒童房床上用品套裝
·Crib Pillows/嬰兒枕頭
·Nursery Blankets & Throws/兒童房毛毯和休閒毯
·Nursery Bumpers/兒童房防護欄
·Crib Netting & Canopies/嬰兒床、蚊帳和簷篷
·Cribskirts & Dust Ruffles/裙和防塵褶邊
·Decorative Nursery Pillows/裝飾兒童房枕頭
·Crib Duvet Covers & Sets/嬰兒床被套及套裝
·Crib Duvet Inserts/嬰兒床羽絨被襯墊
·Nursery Mattress Pads & Covers/兒童房床褥和床罩
·Crib Pillowcases & Shams/嬰兒床枕套和枕套
·Nursery Quilts & Coverlets/嬰兒棉被及床罩
·Nursery Bed Sheets & Sets/嬰兒床單及套裝
·Nursery Sleeping Bags & Sleep sacks/嬰兒睡袋
·Nursery Boxes & Storage/嬰兒床護理盒及存儲
·Nursery Lamps & Shades/嬰兒床燈及燈罩
·Nursery Mats & Rugs/嬰兒床墊和地毯
·Nursery Mobiles/嬰兒床活動玩具
·Nursery Night Lights/嬰兒床夜燈
·Nursery Picture Frames/嬰兒床相框
·Nursery Wall Décor/嬰兒房房牆面裝飾
·Nursery Wall Letters/嬰兒牆面字母
·Nursery Window Treatments/嬰兒房窗戶裝飾
·Bedside Sleepers/床邊嬰兒床
·Baby Dressers/嬰兒衣櫃
·Nursery Bassinets & Cradles/嬰兒搖籃
·Nursery Changing Tables/嬰兒尿布更換臺
·Nursery Crib Mattresses/嬰兒床床墊
·Baby Moses Baskets/嬰兒床籃
·Nursery Furniture Sets/嬰兒傢俱套裝
·Nursery Rockers & Gliders/嬰兒搖椅和吊椅
·Baby Bibs & Burp Cloths/嬰兒圍嘴
·Baby Food/嬰兒食品
·Baby Booster Chairs/嬰兒加高座椅
·Baby Bottle Feeding/嬰兒硅膠奶瓶
·Baby Bottle & Food Warmers/嬰兒奶瓶和食物加熱器
·Breastfeeding/Nursing/母乳餵養及護理
·Baby Cups, Dishes & Utensils/嬰兒杯、盤子和餐具
·Baby Food Grinders & Blenders/嬰兒食品研磨機和攪拌機
·Baby High Chairs/嬰兒高腳椅
·Baby Pacifiers/嬰兒奶嘴
·Pacifier Clips & Cases/嬰兒奶嘴夾
·Baby Teethers/嬰兒出牙嚼器
·Potty Training/如廁訓練
·Pregnancy Pillows/懷孕枕頭
·Strollers/摺疊式嬰兒車
·Baby Feeding Supplies/嬰兒餵養用品
·Bath Accessory Sets/浴室配件套裝
·Bath Caddies & Bathroom Storage Equipment/沐浴用品架、浴室存儲設備
·Bathmats, Rugs & Toilet Covers/浴墊、地毯和馬桶蓋
·Medicine Cabinets/藥品櫃
·Bathroom Mirrors/浴室鏡
·Non-Slip Bathroom Appliques & Mats/防滑浴室貼花和墊子
·Bathroom Scales/浴室磅秤
·Bathroom Shelves/浴室架
·Shower Curtains/浴簾
·Shower Curtain Hooks/浴簾掛鉤
·Bathroom Soap Dishes & Dispensers/浴室肥皂碟和分配器
·Tissue Box Covers/紙巾袋
·Toilet Brushes & Sets/馬桶刷及套裝
·Toilet Paper Storage & Covers/廁紙存儲及保護套
·Toothbrush Holders/牙刷架
·Bath Towels & Washcloths/浴巾和毛巾
·Bathroom Tumblers/浴室玻璃杯
·Wall Hooks & Hangers/牆鉤和衣架
10、床上用品
床上用品同樣銷路很好。一些新奇且樣式流行的產品尤其受歡迎。
·Bed Pillows/床上枕頭
·Bed Skirts/床裙
·Blankets & Throws/毯子和毛毯
·Bed Netting & Canopies/蚊帳和簷篷
·Comforters & Bedding Sets/棉被和被套
·Decorative Bed Pillows/裝飾床上枕頭
·Duvet Covers & Bedding Sets/被套和床上用品
·Mattress Pads and Feather Beds/床墊和羽絨床
·Pillow Shams/繡花枕套
·Quilts, Bedspreads & Coverlets/棉被、床罩和床罩
·Sheets & Pillow cases/床單枕套
11、傢俱
傢俱是室內裝飾中重要的部分，消費者喜歡挑選一些時髦又實用的傢俱來設計和裝飾他們的家。
·Armoires & Wardrobes/大型衣櫥和衣櫃
·Bar Carts & Serving Carts/酒吧推車和服務推車
·Bar Stools/高腳椅
·Bean Bags & Inflatable Furniture/帶吸盤掛件及充氣傢俱
·Beds & Mattresses/床和床墊
·Bedroom Furniture Sets/臥室傢俱套裝
·Benches & Stools/椅子和長凳
·Bookcases/書架
·Cabinets & Cupboards/櫥櫃
·CD & Video Racks/CD和視頻架
·Chairs/椅子
·Home Office Furniture/家庭辦公傢俱
·Dining Furniture Sets/餐廳傢俱套裝
·Dressers & Chests of Drawers/梳妝檯和抽屜櫃
·Entertainment Centers & TV Stands/電視支架、電視櫃
·Futons, Frames & Covers/日式床墊、框架、床罩
·Nightstands/床頭櫃
·Ottomans, Footstools & Poufs/腳墊、腳凳和坐墊
·Screens & Room Dividers/屏風和隔斷
·Sideboards & Buffets/餐具櫃
·Furniture Slipcovers/傢俱沙發套
·Sofas, Loveseats & Chaises/沙發、兩人沙發及椅子
·Tables/桌子
·Trunks & Chests/後備箱&箱子
·Vanities & Makeup Tables/梳妝檯與化妝桌
以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者獨家授權供稿，轉載需經雨果網授權同意。
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