Chinese e-commerce leader Alibaba (NYSE: BABA) just completed its ninth annual Singles Day sales event and smashed all previous records by selling $30.8 billion worth of goods.
中國的電子商務領導者阿里巴巴剛剛完成了它的雙十一購物節，創造了308美元的銷售記錄，打破了之前所有的記錄。
To put that in perspective, the five-day kickoff to the Christmas shopping season that begins on Thursday, Thanksgiving Day, and runs through the following Monday, known as Cyber Monday, generated sales of $19.6 billion. And that's for all of retail. Alibaba's sales figure don't include the sales generated by other Chinese retailers, such as its biggest rival, JD.com (NASDAQ: JD), which sold $23 billion worth of merchandise (albeit over an 11-day period, though the bulk came on Singles Day itself).
作個恰當的比較吧，從星期二開始的聖誕銷售旺季之前的五天預熱，到感恩節，再到之後的“網購星期一”，產生的銷售額是196億美元。這還是整個零售行業的總銷售額。阿里巴巴的銷售數據不包括中國其他零售商的銷售數據，比如其最大的競爭對手，京東，該平臺銷售了價值230億美元的商品（儘管這是該平臺11天的銷售總額，但是大部分是雙十一這天的）。
Of course, you can't expect sales to continue growing at such a torrid pace, not when you're discussing sales in the tens of billions. Yet it also mimics the slowdown Alibaba is experiencing overall as it recently revised lower its full-year sales growth guidance to just 4% to 6%. Alibaba shares are down 27% over the last six months, which itself reflects general worries about a slowing Chinese economy and a trade rift with the U.S.
當然，你不能期望銷售額一直以這樣迅猛的速度增長，尤其是當你的銷售額達到數百億美元之巨的時候。但是，這樣的結果也暗合了阿里巴巴正經歷的公司整體增長放緩，該公司最近把它的全年銷售增長預期下調到了4%-6%。阿里巴巴的股價在過去六個月下跌了27%，這本身反應了市場對中國經濟放緩以及與美國貿易摩擦的擔憂。
China's economy grew 6.5% in the third quarter, missing analyst expectations and coming in lower than a year ago. Retail sale for the period, however, grew 9.2%, beating forecasts of a 9%. Even so, experts remain skeptical of any official government data.
中國經濟第三季度增長率為6.5%，沒有達到分析家的預期，並且與去年同期相比更低。但是，第三季度的零售增長了9.2%，高於預期的9%。即便如此，專家對官方的數據仍然持懷疑態度。
Make it global
Singles Day is still a huge success for Alibaba, which created something out of nothing, but as the phenomenon grows, U.S. retailers may want to latch on to it. There are several reasons to recommend the strategy.
【讓雙十一變成全球性購物節】
儘管如此，雙十一對阿里巴巴來說仍是一場巨大的成功，這是一個憑空創造出來的購物節，但是隨著影響力在擴大，美國的零售商可能會希望抓住機會，理由有好幾個。
A number of U.S. retailers already partner with Alibaba and its Tmall subsidiary to offer sales during the event, though they don't make them available to U.S. customers. Doing so ought to be a simple process.
很多美國零售商已經跟阿里巴巴合作了，雙十一期間，它旗下的天貓為這些零售商提供了銷售產品機會，但是這些產品並不對美國顧客開放。所以美國零售商參與雙十一應該會很容易。
Moving $30 billion worth of goods in such a short span of time is no small feat, but it may soon reach a saturation point for growth.
在如此短的時間內，完成300億美元商品的交易可不是小事，但是這樣的銷售可能很快就要達到增長飽合點了。
評論翻譯
Carlos
Chinese factories buy their own junk on Alibaba to boost their numbers and then send EMPTY boxes to family and friends. They never actually pay for the products but it boosts their sales and moves them up the list of retailers. ALL FAKE NUMBERS.
中國工廠為了拉高銷售數字，在阿里巴巴上購買自己生產的垃圾，然後把空盒子發給自己的家人和朋友。他們其實並沒有買產品，只是為了提升自己的銷售排名刷單罷了。全是虛假數據。
PaulA
Well, there are about 4 times more people in China than here. Also, Prime Day is limited to Prime customers.
可是，中國人口大約是美國的四倍。還有，會員促銷日僅限於高級會員。
Anon
Alibaba's stock, 52 Week Change is -16.90%.
Amazon's stock, 52 week change is +43.78%
I'd rather own AMZN than BABA.
阿里巴巴的股票，52周的變化是 -16.90%
亞馬遜的股票，52周的變化是 +43.78%
我寧願買亞馬遜的股票。
Tony2 days ago
I own both but the only one I would buy more of at this point is BABA.
我兩支股票都買了，但是目前我唯一想增持的股票是阿里巴巴。
Wisdom
Amazon is overrated
亞馬遜股票虛高了
Bob Packer
Amzn worth about 500 bucks
亞馬遜股價500美元左右
Silence Dogood
@bob Packer not based on their PE ratio. Then it's worth about $50.
但是根據亞馬遜股票的市盈率來看，只值50美元左右。
Mike
Are we supposed to believe this? LOL
我們會相信這個銷售額？哈哈哈
Alex
Your thinking is like what the Chinese once had in the Qing Dynasty, believing then China was superior. But anyway truth is always bitter.
你的想法就跟清朝的中國人一樣，他們以為中國至高無上。但是不管怎樣，事實總是傷人的。
Emergent
What is the proof of it?
這個數字有什麼證據？
Mingo2 days ago
Why they need prove to you? LOL
他們為什麼需要向你證明？哈哈
Kevin
China is so amazing many people in the US still in denial.
中國真是不得了，很多美國人還是拒絕相信。
John Thomas
Alibaba and its 40 Chinese thieves.
阿里巴巴和40中國大盜
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