唯品會廣州琶洲全球總部大廈 GMP

建築群東北視角效果©gmp

唯品會vip.com是中國最成功的電商品牌之一。正在蓬勃成長的企業將在琶洲互聯網創新集聚區內興建總部大廈，琶洲為座落於珠江之上的島嶼，位於廣州市中心區東南部。這一區域毗鄰廣州國際會展中心，將規劃為新興金融科技服務創新集聚區，同時補充以休閒娛樂功能設施。

vip.com is one of China’s most successful E-commerce companies. This rapidly growing concern is establishing its new headquarters in Guangzhou’s “Internet Innovation Zone” in the Pazhou district, which is an island in the Pearl River southeast of the city center. This area, which includes the grounds for the Canton Fair, has been designated a new trade and service district dedicated to Internet companies with supplementary leisure facilities.

總平面圖 | 鳥瞰©gmp

唯品會作為一個極富活力，管理層級扁平化的企業，其對辦公空間的要求更加趨向於空間的靈活性，亟需一個可依據不同組織結構進行快速調整和改建的辦公空間解決方案。建築概念強調了一個水平向的辦公空間佈局，通過街道走向將形成拐角勢態的三個地塊連為一體。這樣的佈局結合建築的豎向空間組織結構實現了辦公空間的最大化，同時也令所有辦公空間最大程度的享有面向珠江和城市的迷人視野。

The corporate culture at vip.com is dynamic with flat hierarchies. Architecturally, this calls for large, flexible spaces that can be diversely populated and rapidly converted while permitting various organizational formsof office use. In terms of design, the building was developed as a horizontally layered office landscape that bridges the streets to connect all three building sites on the angular parcel. With this as the basis, the overall cubature and arrangement of the vertical access points were developed with a view to providing a maximum number of office spaces with attractive views of the river and city.

錯落疊加樓層細節 | 北側連橋視野©gmp

建築各個功能分區依次疊加形成大廈主體，挑空空間以及特殊功能區域在橫向和豎向上對其進行穿插切割，如同接駁體塊之間的“縫隙”。位於大廈四層之上的間隔層被定義為建築內部和外部職能的交匯之所。這裡設有企業員工與客戶的會晤空間，包括會議室、展覽空間和餐飲設施。此外這一區域在交通流線上與建築內部其他空間以及一座面向珠江探出的平臺緊密相連。同時作為具有優質品質的公共空間，其通過一座寬大的室外階梯在整座大廈與江畔區域和東側公園之間建立關聯，將室外的景觀納入整體的設計理念中。

The building’s individual functional areas appear as stacked volumes offset by vertical apertures and by floors with special functions that take the form of “seams.” The first of these seams located on the fourth floor signals the interface between external and internal functions, serving as a meeting place for visitors and employees that includes a conference center, exhibition spaces, and catering facilities. This area is open to both the building interior and the platform projecting out toward the Pearl River. As a public space with a welcoming quality, it connects the building to the waterfront via broad flights of stairs and to a park in the east whose design is an integral part of the project.

入口廣場©gmp

“會晤空間”層面之上疊加座落的建築體塊內分佈著企業不同部門的工作團隊。另外一層特殊功能空間則被定義為員工的非正式交流空間，此處設有休息區、圖書館、健身區域以及綠化的室外平臺。從這一層之上升起的兩座塔樓高度分別為130米和172米，內有來訪者和員工酒店，較高的塔樓內部設有企業管理層辦公空間。

Just above the “meeting zone” in the stacked block are the office zones for the company’s individual teams. Here, another special floor is dedicated to informal interactions, including recreational areas, a library, fitness areas, and planted outdoor terraces. The two slender 130 and 172 meter towers emerging from this base structure accommodate both a hotel for employees and guests and, in the case of the taller tower, rooms for administration and management.

入口大堂 | 柱廊©gmp

樓層玻璃幕牆清晰凝練的水平方向肌理刻畫了大廈的整體形象。可開放窗扇令辦公空間實現自然通風換氣。室內與室外空間多樣化溝通串聯形式為年輕而富有創造力的員工營造了一個網絡化的工作空間。從城市規劃的角度出發，唯品會總部大廈局部體量之間具有適宜的比例和尺度，在使用者和場所之間建立良性的互動關係，令人印象深刻。

The overall character of the architecture is determined by the façade, which is kept deliberately simple and is horizontally articulated with floor-to-ceiling windows. Casement windows that can be opened allow natural ventilation of all workstations. For the predominantly young and creative staff, the result is a variety of work environments that are both interconnected and connected to the outside. In terms of urban design, the building appears as a full-scale composition of individually discernable cubes whose special identity is established by the way it specifically addresses its users and location.

立面細節 ©gmp

設計：曼哈德·馮·格康和施特凡·胥茨以及尼克拉斯·博蘭克

項目負責人：Clemens Kampermann

競賽階段設計團隊：Jan Peter Deml, Thomas Muncke, Dimitri Philippe, Burkhard Pick, 秦煒,Anastasiya Vitusevych, 徐吉, Thilo Zehme, 張吟,Katarzyna Zaczek

施工階段設計團隊： Andreas Goetze, Dimitri Philippe, Kristin Schoyerer, 徐吉, 張吟, 韋志林, AstridJahncke

業主：唯品會

建築面積：151000平方米

Design Meinhard von Gerkan and Stephan Schütz with Nicolas Pomränke
Project leader

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