史蒂夫·喬布斯，用一臺蘋果，打造了一個蘋果公司。而他也是蘋果公司最有力的代言人。出色的、超越於常人的思維總是令他獲得成功。
直到2011年，喬布斯病逝。但是他的存在，影響之深遠。而關於死亡的言論，他並沒有太多的話語，卻真正做到了他所講述的死亡的意義。關於死亡
Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new
死亡很可能是唯一的、最好的生命創造。它是生命的促變者。它送走老一代，給新一代開出道路。
從第一臺iPhone重新定義手機，iPhone 3G超越前人，iPhone 4改變一切，到現在的iPhone XR，蘋果一直在思考著如何改變自己。當喬布斯還在時，他總是以超前的創新吸引眾人。
關於創新：
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
你不能只是問顧客他們想要什麼就給他們什麼。等你能給他們的時候，他們早就有了新歡。
innovation distinguishes between a leader and a follower.
創新決定了你是領導者還是追隨者。
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
你不能看著競爭說你將做得更好。你應該要看著競爭說你會做出與眾不同。
When you grow up you tend to get told that the world is the way it is and you're life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that，you'll never be the same again.
長大之後，你往往會被告知這個世界就是這樣的，你所生活的世界早已被設定好。不去嘗試猛烈地去撞破這堵牆。而是試圖接受這美好的家庭生活，玩的開心，省下一點錢。這樣的生活是非常有限的。一旦你發現了這個簡單的事實，你的生活將會變得更寬闊。那就是：你稱之為生活的一切，並不是被比你聰明的人所製造的。你可以改變它、影響它。當你理解了這點，你將會變得不一樣。
領銜於眾人的喬布斯，在生活的一件件事情裡，看清自己。在時間的一分一秒裡，爭取自己。
關於思想：
I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building.
我是在我所知裡，唯一一個一年內損失了2.5億美元的人......它對我的人格形成非常重要。
Life is brief, and then you die, you know?
人生如白駒過隙，輾轉就會面臨死亡。你能明白嗎？
Your time is limited, so don’t waste it living someone else’s life.
時間有限，不要浪費時間去重複別人的生活。
Some people aren't used to an environment where excellence is expected.
某些人並不適合生存於優越的環境。
喬布斯認為做事就是把事情變得簡單，而簡單卻是最難的。
關於做事：
If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next。
當你把某事做的非常出色，你就需要轉身去做好別的事情。而不是沉迷於已經做好的事，你需要思考接下來要做些什麼。
ungry, stay foolish.
保持沉默，保持愚蠢。（求知若飢，虛心若愚。）
Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
許多人都不會拿起電話就打。他們從來不問，這就區分出了那些做實事的人還是做夢的人。你必須要行動起來，並願意接受失敗。或者接受一敗塗地的境地。因為懼怕失敗，你就不會走的更遠。
當然，作為一名合格的企業家，喬布斯對於消費者和企業家本身也有著更為側重的看點。
關於消費者：
One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership，whether it's a corporate partnership or a marriage.
要消除一段關係裡的恐懼，就是要意識到你的合作伙伴跟你有著相同的價值觀。無論是商業還是婚姻，當你所關心的事情正是他們所關心的，這就讓一段關係裡除去了恐懼，形成良好的合作關係。
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
顧客們並不會在意你，比起在意你的成品和服務，他們更在意他們自己本身，他們的夢想，他們的目標。除非你能幫他們實現他們的目標，他們才會關注你。要做到這一點，你就必須明白他們的目標、他們的需求以及渴望。
喬布斯的名言有很多，這裡只簡單囊括了一部分。關於喬布斯講過的話語裡，有沒有哪一句真正觸動你呢？
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