相比喬布斯，庫克是一個傳統的高效CEO，在他的帶領下蘋果正穩步前進，不用說，這麼多年的工作，他自然懂得一些關於成功、領導、組織和創新方面的知識。
1、“生活不是要你站在邊線圍觀，這個世界需要你參與進來。”
“The sidelines are not where you want to live your life. The world needs you in the arena.”
---庫克在喬治華盛頓大學發表畢業演講
2、“有時候會遇到困境，但它給予了對自己的信心，讓我走自己的路，超越逆境，拋開偏見。它也給予了我犀牛一樣的皮膚，當你成為蘋果CEO的時候，遲早會派上用場。”
“It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.”
---庫克出櫃後，在彭博社發表文章
3、“歷史極少會對一個人讓步，但是，你想一下，且不要忘記，當它這麼做的時候世界發生了什麼。那個人可以是你，那個人應該是你，那個人必須是你。”
"History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.”
---2015年，庫克在喬治華盛頓大學發表畢業演講
4、“有些人認為創新就是改變，我們從來不這麼看，我認為，讓事情變得更好，就是創新。”
"Some people see innovation as change, but we have never really seen it like that. It’s making things better."
---庫克就iOS 6和iOS 7的變化接受媒體採訪
5、“在技術圈有這樣一種現象，幾乎是一種病態，那就是對成功的定義。你能拿到多少點擊量，你擁有多少活躍用戶，你銷售了多少臺設備。每一個技術圈的人都想要大數據，喬布斯從不被這些影響，他只專注於做到最好。”
“There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.”
---庫克接受Fast Company採訪
6、“隱私是一個人的基本人權，我們會做一切努力來幫助維持這個權利。”
“We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust.”
---庫克在聆聽奧巴馬演講時，就隱私問題接受媒體採訪
7、“他沒有老師的頭銜，但他卻是我遇到的最好的老師，他不是一個傳統的老師，但他是最好的，絕對是最好的。”
"He’s not given credit as a teacher. But he’s the best teacher I ever had by far. There was nothing traditional about him as a teacher. But he was the best. He was the absolute best."
---庫克談喬布斯
8、如果蘋果CEO是一個同性戀，可以幫助一些正在掙扎的人認識自己，可以給那些孤單的人帶來寬慰，可以鼓勵人們堅持做自己，那麼，公開我自己的隱私就是值得的。
“So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”
---庫克出櫃後，在《彭博社》上發表文章
9、“你要找到你的信念，然後堅持。你要找到你的北極星。你要會做選擇。有一些容易，有一些艱難，還有一些會讓你質疑一切。”
“It’s about finding your values, and committing to them. It’s about finding your North Star. It’s about making choices. Some are easy. Some are hard. And some will make you question everything.”
---庫克在喬治華盛頓大學發表演講
10、“人生很多時候，依靠直覺更加適合。有意思的是，我發現，在做最重要決定的時候，直覺起著至關重要的作用。”
“There are times in all of our lives when a reliance on gut or intuition just seems more appropriate—when a particular course of action just feels right. And interestingly I've discovered it's in facing life's most important decisions that intuition seems the most indispensable to getting it right.”
---庫克在奧本大學發表畢業演講
11、“社會進步的表現之一是，不再僅僅根據一個人的性取向、種族以及性別來定義一個人。”
"Part of social progress is understanding that a person is not defined only by one's sexuality, race, or gender."
---庫克出櫃後，在彭博社發表文章
12、“我們不是第一家MP3生產商;我們不是第一家平板電腦廠商;我們不是第一家智能手機廠商;但毫無疑問，我們生產了第一款現代智能手機，生產了第一款現代的智能手錶，這種‘第一 ’才重要。”
“We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.”
---庫克就Apple Watch接受Fast Company採訪時說
13、“蘋果公司的教條，一直是大膽作出離開的決定。”
"Apple has always had the discipline to make the bold decision to walk away."
